According to the consulting statistics of Mei Ying, as of August 20 17, the accumulated investment in global programming education has exceeded 654,380.8 billion US dollars, and the rounds of foreign investment and financing have shifted from seed to E, while China is still around A; Globally, the United States, Britain and Israel are countries with more programming education startups. Among foreign programming education companies, the B-end market is the focus of children's programming education institutions. Gamification design concept is the mainstream of children's programming education products, which attaches importance to the interaction and social needs of children's users.
China Children's Programming Education Industry Report 20 17 points out that a number of representative children's programming education institutions have appeared in China. It can be said that the children's programming education market has gradually ushered in the policy dividend and demographic dividend, unlike the K 12 extracurricular tutoring training market and children's English education market, because the domestic children's programming education market is still in the market cultivation stage, there is no national brand organization, and new entrepreneurs and investors are constantly entering.
Look at recent groups of domestic financing events:
165438+1October17th, the programming cat of children's programming platform announced that it had completed the series B financing of 65438 yuan+200 million yuan. This round of financing was led by Gao Lin Capital, followed by Liu Qing Capital and Han Qing Fund, and continued by Cheetah Mobile, the investor of Angel Wheel. In May this year, a wholly-owned subsidiary of Shengtong Co., Ltd., a listed company, invested 6,543,805 yuan in programming cats. At the end of last year, the programming cat received a round of financing of 20 million yuan.
165438+1On October 28th, the children's programming brand "Learning while Editing" announced that the company had completed tens of millions of Pre-A financing on June 5438+00 this year, which was led by Junlian Capital. In the final round, the employer Taiya Dingfu continued to follow up. Editing and learning children's programming education project was originally a scientific research project initiated by Peking University CodePKU student team during their school days. Since 20 12, we have been carrying out programming teaching experiments and creativity research for teenagers in Shenzhen to cultivate programming teenagers.
65438. 2. 8 According to media reports, Meng Ao Programming Quality Education, a children's programming platform, has received tens of millions of yuan in Series A financing, led by Song Qing Fund, followed by Oriental Fuhai, Atomic Venture Capital and well-known investor Wang Gang. This round of lead investor fund said that it is very optimistic about the future development of children's programming education, which is not only easy to standardize, but also likely to become the mainstream discipline in the future. Ao Mengqing's online teaching of children's programming gives consideration to both good teaching experience and the ability to copy models quickly.
In addition, in August of 2065438+2007, geek Morningstar, a brand of children's programming education, announced the completion of multi-million yuan Pre-A financing. 2065438+September 2007, Zhitong will always get the B round financing future led by Huajiao.
The reporter interviewed some friends around him and asked them if they would like to give their children an interest class in programming in the future. The answers they got were all positive. "Today's children are under great competitive pressure and have limited knowledge at school. It is a good thing for primary and middle school students to learn some cool programming after class. Starting programming from elementary school, mastering many skills from small to large caters to the development trend of artificial intelligence and is beneficial to children. " Ms. Wang, a young mother after 80, said.
Xiaojin, a sixth-grade pupil who studied in a programming interest class for half a year, seems to have found the fun of programming. "I like coming to class and writing code. It will be a great sense of accomplishment to successfully complete a program." Another primary school student who studied programming for a year also said that learning programming is cool and interesting, which will help him learn algorithms better. "After learning programming, children have gained a lot from the exercise of logical thinking to the mastery of English words. Although there are not many children learning programming around, I find that more and more parents are willing to let their children learn programming. " A parent told reporters.
There are indications that with the increasing demand of parents and the rapid development of the Internet era, the fierce competition in the future youth programming market should not be underestimated.
The market needs to be developed and there is a lot of room for development.
When talking about why the investment is "proud dream", Li Yihao, the investment manager of Oriental Fuhai, said in an interview with the reporter of Securities Times Venture Capital Exchange, "The main thing is to recognize the market and value the trend. The Ministry of Education officially issued the "Science Curriculum Standards for Compulsory Education Primary Schools", which advanced the science class in primary schools to the first grade, with no less than one class per week. STEM education is highly concerned, but compared with maker education and robots, programming education has an intuitive improvement in mathematics and logic ability. At the same time, with the rapid development of Internet companies and large exposure, programmers and other people have enhanced their understanding of children's programming education, which has a strong connection with their future careers. Because Oriental Fuhai has English voting, it is very recognized for the online learning style of 1v 1, and the market education is mature. The founder of Meng Ao began to explore and try from 20 14, and the products and operation processes have been initially stable and the growth rate is very fast. "
"There are 63 million urban school-age children in China. According to the 6% penetration rate of urban children, assuming that each child invests 5,000 yuan every year, the market scale will quickly reach 654.38+08 billion yuan in the next few years, and the market volume is huge enough. " Li Yihao is very optimistic about the future of children's programming. He also believes that educational products need to deepen the curriculum system, and early education itself requires high interactive experience, so it is more optimistic about more offline institutions and online one-to-one and one-to-two models.
However, the challenges faced by children's programming can not be ignored. "Programming education is still not just needed, so students are squeezed by K 12 after passing12, and extracurricular practice is limited. However, with the deepening of education reform, parents' understanding of programming skills has improved, and programming is expected to make a breakthrough in quality education and become the mainstream choice. " Li Yihao said.
Song Yonghong, chairman of Wantu Investment, said that he is very optimistic about the children's programming education market, and the encouragement of national policies is a strong support, which will affect the rapid development of this industry. "The introduction of a series of policies related to artificial intelligence has not only caused shocks in China, but also attracted strong attention around the world. This shows that the government of China has made great efforts to promote the development of artificial intelligence industry from the height of top-level design. On the other hand, the important position of artificial intelligence industry in the future economic and social life also makes this industry need a large number of related professionals. In the future society, the relevant knowledge and skills of artificial intelligence will become the basic knowledge requirements of human beings. "
Song Yonghong believes that the investment in youth programming education is at the cusp of welcoming the general trend of artificial intelligence. "First of all, the New Generation Artificial Intelligence Development Plan issued by the State Council clearly points out that artificial intelligence has become the new focus of international competition, and the national intelligence education project should be gradually carried out. Secondly, from the perspective of parents and schools, the encouragement of policies and the bright future of artificial intelligence industry are the primary reasons why schools and parents choose early childhood programming education. Relevant policies have required that primary and secondary school programming be included in the regular teaching content. Third, children's programming is also the best way to integrate interdisciplinary knowledge. The language foundation of programming is English, and behavior is the logic and reasoning of mathematics. "
From the market perspective of infant programming education, Song Yonghong thinks that the current market is in the blue ocean period. Whether schools or parents, how to implement programming education for young children is still being explored. The market path of project selection and the resources and ability to cut into the market will also be the focus of investment investigation. "The more important inspection point in children's programming education project is the combination of teams. Does this team know both early childhood education and programming? In the past, programming education was aimed at adults, and the education for young children required higher curriculum system and teaching methods. Therefore, how to turn programming into visualization and gamification that children of this age like is the key factor to determine whether the course content of such projects is attractive. " Song Yonghong said frankly.
Song Yonghong said that children's programming education is an emerging market with great room for future development. At present, there is no obvious echelon division in the industry. The first project still has certain advantages, and other entrepreneurs have great imagination. It is expected that in the next year, there will be various forms of children's programming education enterprises, and gradually form a clear echelon plan.
Hope to adopt!