Hao Tao is a kind-hearted layman who has been engaged in the study of Chinese studies all his life. Familiar with Sizhu, Wei Zi, Liu Yi, Meihuayi, Qimen, Taiyi number, Feng Shui, nomenclature and brands. He is an internationally renowned expert in Taoism and branding. Ye Maoran was born in a scholarly family and graduated from Michigan State University (MSU) with a master's degree in business administration. With profound cultural background, he is one of the few masters in recent years who integrates Yi-ology, history, creative appreciation, operational research and folklore.