Professional Introduction: Chinese Language and Literature was established in 1958, which is one of the earliest majors in yichun university. 20 10 was awarded as "Jiangxi Specialty" by Jiangxi Provincial Department of Education. At present, there are 22 professors and associate professors, and 23 doctoral and master teachers. After nearly 60 years' construction, China Education has made great achievements in teaching, scientific research and discipline construction, and has become a major with reasonable curriculum, abundant teachers and advanced teaching methods, with distinctive features among similar universities.
Training goal: to train advanced applied professionals with solid basic theories and knowledge of humanities and social sciences, strong language application, social practice and innovation ability, and able to engage in Chinese teaching, research and other language and writing work in middle schools.
Main courses: Modern Chinese, Ancient Chinese, Introduction to Linguistics, Writing, Introduction to Literature, China Ancient Literature, China Modern Literature, China Contemporary Literature, Foreign Literature, Selected Reading of Original Classics, Chinese Teaching Theory, Modern Educational Technology, Introduction to China Culture, Speech Communication, Comparative Literature, Film and Television Art, Hong Kong Literature, etc.
Employment direction and employment situation: graduates of this major have broad employment prospects, and can engage in Chinese education, editing and publishing, news gathering and writing, organizing publicity, copywriting planning, creative writing, cultural consultation, public relations secretarial work and network writers in various educational institutions, news media, party and government organs, enterprises and institutions, cultural industries and other fields. Some students can also choose to go to graduate school.
Chinese international education (teacher class)
Introduction: The major of Chinese International Education was established with the approval of the Ministry of Education in 2005, with a duration of 4 years. Teaching in small classes enrolls about 40 students each year. By June of 20 15, about 240 undergraduates had been trained, of which 82 were admitted to major universities in China, accounting for about 35%. There are 18 people who teach Chinese as a foreign language in Confucius institutes or Confucius classrooms abroad, accounting for about 8%; There are 1 10 people engaged in Chinese teaching in various schools across the country, accounting for about 45%. Have a team of professional teachers with high professional titles and high academic qualifications.
Training objective: To train senior applied professionals who are engaged in teaching Chinese as a foreign language and foreign language work in administrative organs, enterprises and institutions, with compound characteristics, high comprehensive cultural literacy, strong language application ability and strong social practice and innovation ability.
Main courses: Modern Chinese, Chinese Writing, Introduction to Linguistics, Ancient Chinese, Phonetic Practice, Literature Introduction, China Ancient Literature, China Modern Literature, China Contemporary Literature, Selected Reading of Famous Books, English Listening and Speaking, English Reading and Writing, Teaching Chinese as a Foreign Language Theory, Foreign Literature, Comparative Literature, Foreign Affairs Etiquette, China Cultural Survey, English-speaking Countries Cultural Survey, etc.
Employment direction and employment situation: 1. 40% of students in this major take postgraduate examinations, accounting for 80% of the applicants; The second is to obtain 40% teacher positions in various undertakings around the country; The third is the admission of civil servants and institutions, and the volunteers of Confucius Institute Chinese international teaching are employed in state-owned enterprises and foreign enterprises, accounting for 20%.
Advertising film
Professional Introduction: This major cultivates advanced applied professionals with strong market research ability, consumer insight ability and skillful application of new media communication technology in advertising planning and design, new media communication and operation.
Training objective: To train senior applied professionals who are familiar with China traditional culture and basic laws of advertising operation, have systematic advertising theoretical knowledge and practical operation skills, and have strong market insight, and can engage in advertising management, integrated marketing communication, advertising creative planning and design in various media, market research and information consulting units and other enterprises and institutions.
Main courses: introduction to communication, advertising principles, advertising planning and creativity, advertising copy writing, advertising media research, advertising effect research, advertising investigation, public relations, consumer behavior, advertising case analysis, computer print advertising design, advertising photography, advertising camera and nonlinear editing, CI planning and design, advertising operation and management, film and television advertising appreciation, advertising art foundation, marketing and so on.
Employment direction and employment situation: the employment direction of students majoring in this major is mainly advertising company, media advertising department, enterprise planning department, public relations company and cultural communication agency. Most of the graduates of this major are located in Beijing, Shanghai, Guangzhou, Hangzhou, Nanchang and other large and medium-sized cities, and have entered large and medium-sized advertising companies and advertiser enterprises including Ogilvy & Mather, Focus Media, Vanke and Uni-President, with an employment rate of 96%.
Television broadcasting science
Specialty introduction: Radio and TV major is one of the first undergraduate majors opened after the merger of our university. Nearly 200 students have trained applied talents with diversified communication skills for the media, party and government organs, enterprises and institutions. News interview and writing, introduction to journalism and other major courses are all excellent courses in our school. In recent years, this major has closely followed the talent demand of media reform, paid close attention to practical teaching reform, opened up practical teaching bases, improved the quality of personnel training, and achieved a number of excellent teaching results. The time-lapse photography work Rhythm Yichun by Liang Siheng, a student of grade 20 1 1 of this major, was selected as Rhythm China in 20 15, which attracted wide attention from netizens.
Training objectives: mainly cultivate innovative communication talents with high media literacy and modern media concepts, master multimedia skills, have extensive cultural and scientific knowledge, meet the differentiated communication needs of governments, enterprises and institutions under the new media environment, and be able to engage in news planning, interview, reporting, program editing and production, promotion and operation of social media content.
Main courses: introduction to journalism, introduction to communication, introduction to online communication, news interview and writing, news report planning, news photography, TV camera shooting, radio and television editing and program production, TV commentary writing, TV topics and columns, TV documentary creation, media management, public relations, marketing, event planning, etc.
Employment direction and employment situation: the main employment directions are: news planning, writing and editing of radio stations, TV stations and websites; Program planning and directing of film and television program companies; Production, promotion and operation of public accounts of government agencies, enterprises and institutions such as Weibo and WeChat. In recent years, the employment rate of graduates has remained at 95%. Employment is mainly concentrated in enterprises in large and medium-sized cities such as Shenzhen, Hangzhou, Shanghai, Guangzhou and Nanchang, as well as local and municipal media inside and outside the province. Some outstanding graduates now work for provincial media, such as Yangcheng Evening News, jtv and Hainan TV.