Effective communication can accurately grasp the pain point-to achieve three understandings, to understand what the product is, to understand the customer type, to understand the video style of the product in the past and the current topics related to the product.

Second, the script planning

Write scripts quickly and effectively. Some surveys show that users are more engaged in the first 6 seconds, but their interest may drop sharply after 22 seconds. Our goal is that our script should be attractive in the first 3 seconds, because it determines whether users will read it.

The first three seconds can attract people in many forms, such as expressions, actions, dialogues, music, subtitles, plots and even costumes and scenes. Communicate effectively in the early stage and make scripts quickly.

Third, on-site shooting

Choose the right actor.

According to the planned script, choose the most suitable actor and confirm the actor's clothing and makeup.

For example, most of the audience in the education industry are couples with children, and some of them are young white-collar workers (such as adult English education or certificates of fire protection), so actors' clothes are generally dignified and decent, and they can't wear too much makeup, and rarely have bright nails.

Choose the right scene

The choice of scene should conform to the overall style of the actor's clothing. The scene of the education industry is generally a spacious and bright home and a place similar to a classroom. The audience must have a sense of substitution in the scene.

3. Detailed site design

The director of the shooting scene will guide the actors in action, expression and tone according to the specific scene and the expressive force of the actors, so as to ensure that the actors' performances are infectious and substitutive.

Fourth, the last link of post-production _ video production

1. Script+material fusion

Post-producers communicate with planners and directors about the idea of script editing. The script is combined with the material, and the original material is roughly cut according to the script structure in the later stage for artistic treatment.

2. Choose the right BGM

In order to make the video look better, the post-producers matched the appropriate background music and some interesting sound effects to highlight the actors' emotions and plots. We will choose at least 2-3 kinds of BGM according to the needs of the plot and lens, which is very helpful to the rhythm of the plot, provided that BGM is suitable.

3. Choose the appropriate transition effect

Short videos have a faster rhythm and faster screen switching. In order to be quick and unobtrusive, post-production will use some fun techniques to make transitions when connecting pictures. We have accumulated our own special effects library, which can be used to do special effects, such as picture flipping, sliding and flashing, so that the video becomes an unobtrusive whole.

Step 4 make extra subtitles

After editing the pictures and sound effects, in order to make the video more complete and beautiful, post-producers will make some subtitles, and the application of subtitles can increase the interest of short videos.