Mr. Roche is the founder, chairman, executive director and CEO of Tian Li Education Group. Since its establishment in 2002, it has been striving to become an innovator and leader of China's basic education with the goal of "cultivating the favored children with their own achievements". It has also won many awards such as China Education Innovation Demonstration Unit, China Brand Strength Education Group, China Comprehensive Strength Education Group, China Education Industry Benchmarking Group, China Education Industry Public Welfare Enterprise and China Social Responsibility Education Group.