Education joining must first prevent being cheated. Many franchisees just give you a brand authorization, which has no practical significance and is not helpful to your development. No matter what kind of education and training institutions you join, you must go to the headquarters for field trips to see your qualifications. Be sure to visit the campus you have joined, and be careful.
90% education franchisees in China are engaged in "cutting leeks", and each crop counts as a crop. There are always people who don't know how to do it and have to pay tuition. Join the light asset strategy, I will give you a brand authorization, a set of decoration VI, ranging from 50,000 to 60,000 to hundreds of thousands. Then you go back to your base with brand authorization, and after running, you are busy with decoration, recruitment and enrollment ... The headquarters will give you instructions and training, but the words "sudden merger".
The market of education franchise industry is different in every city and region. I have trained hundreds of franchisees myself, and with the training PPT given by the headquarters, I find it difficult to spread all over the world. The headquarters can only solve the common problems, but can't solve the personalized problems of each affiliated school.
In order to become the beneficiary of education joining, investors must make substantial preparations. As educational investors, we should recognize these three misunderstandings in time.
1, an industry that breaks even.
Misunderstandings to be avoided in entry education. Education franchisees can certainly get a mature business model from the education franchise headquarters and enjoy perfect after-sales process and skill support. But benefits and risks always coexist, and there is no absolute guarantee that you will only make money and not lose money. Therefore, entrepreneurs should treat education joining rationally and have the awareness and psychological preparation to deal with risks.
Anyone can succeed.
Misunderstandings to be avoided in entry education. Many people think that investing in investment education does not require high academic qualifications and experience of investors, and anyone can do it. On the contrary, the education franchise industry has certain requirements for investors' personality, ability and resume. Education is an industry that needs in-depth communication, and people without patience and care will not last long.
3, once and for all investment
Misunderstandings to be avoided in entry education. Some investors think that investment education can lie down and do nothing after joining, and everything will be fine after joining the headquarters, which will only be something for nothing. In fact, this kind of pie in the sky is rare.
Because in today's big market environment, if you want to do a good job in education, you must have content+business model+capital operation. Joining the headquarters is perfect!
The essence of attracting investment is to sell processes and systems!
The system of the education industry is roughly as follows:
Product research and development system, teaching system, employee training system, student management system, recruitment system, enrollment system, service system and team management system.
Take inclusive children's ability training center as an example. Their core is content+service, and marketing is just the periphery. This is why no amount of capital can burn an education company with NB, unlike a company with a valuation of 100 billion that can be burned by bicycle sharing for half a year.
Education can't make us quick money, but it can make us lasting money. Education requires not only your feelings, but also your responsibility. If you set foot in the education industry with the idea of speculation and making quick money, you will be accused of being notorious and ruined in the future!