The number 1:202 1 year preschool education market will reach 327.6 billion.

What is the meaning behind the figure of 327.6 billion yuan? The market for early education and infant education is big enough!

The concept of early education was introduced to China from Europe and America. In the 1980s, European and American countries have established institutions to provide early education services to families. However, the development of early education in China is relatively late. The rise of early education in China is around 1998. Since 2003, overseas brands have entered the domestic market, and the industry has entered a period of rapid growth. In 20 10, the market size of early education industry in China was only 62 billion yuan, and in 20 17, it was19 billion yuan. In 2020, the market scale of early education industry in China will reach 303.8 billion yuan, up by 13.6% year-on-year.

Number two: children aged 0-6 are about 654.38+0 billion; The annual birth population is about160,000.

The target market group is very large and continues to grow. In 20 16, the number of children aged 0-6 was about 1. 1.7 billion, accounting for 8.52% of the total population in China, including 68.46 million children aged 0-3 and 48.3 million children aged 4-6.

Although after 2000, under the influence of the national family planning policy, the national birth population showed a downward trend. However, due to China's large population base and the addition of 20 14, the country has gradually liberalized the policy of separate two children and two children, and the number of newly born people has rebounded. The data shows that in 2020, the birth population in China is120,000, and the policy of "comprehensive two children" has achieved positive results. Therefore, we have reason to believe that with the full opening of the "three-child policy", the population born in China will continue to climb in the future! The population of China is close to 65.438+0.4 billion, and then with the current growth rate of 654.38+0.3%, the market size of early education industry in China will not change much in 50 years, even after a hundred years, our market will be full of infinite temptations.

Third, the popularization rate of early education is only 15%, and there are 0.6 early education centers for every 1000 children.

The market demand for early education is increasing, but the supply is insufficient. The huge gap between supply and demand is opportunity!

The popularization rate of early education in China is still low, and there is much room for improvement. The red, yellow and blue prospectus shows that 2015.8 million students enrolled in early education nationwide, compared with the base of about 10 million school-age children, the overall penetration rate is low, only 15.8%. In addition, compared with neighboring developed countries and regions, China's early education market penetration rate is still low, and there is more room for future growth. As far as the distribution of early education centers is concerned, there are 0.6 early education centers for every 65,438+10,000 children in China and 2.5 early education centers for every 65,438+10,000 children in first-tier cities. It can be seen that the penetration rate of early education market in the second, third and fourth tier cities in China still has a lot of room for improvement. Another reason is that China's 5,000-year-old culture and history have precipitated. There is a saying that age depends on three years old and age depends on seven years old. We have no way to change the concept of long-term success, which will also become the main driving force for the formation of infant market consumption in China.

Number four: the awareness of early education has increased, and the number of early education applicants has increased rapidly.

From the above four sets of figures, we can also see the scale and development trend of the early education market. With the growth of family disposable income, the investment in family education is gradually increasing. At present, it seems that although early education is not just needed by the whole people, it has become the standard of the first-and second-tier new middle class in this huge group, and there is still a lot of room for development in the market.

Let's look at the policy again.

Policy 1:

In the Tenth Five-Year Plan, the number of child care institutions is listed as one of the 20 main indicators, and it is proposed that the number of child care institutions per thousand people under 3 years old will increase from the current 1.8 to 4.5 in 2025. We will implement the construction project of public pension institutions and the expansion project of universal pension services, and support 150 cities to add more than 500,000 demonstration universal pension places.

Policy 2:

On July 20th, the Decision of the State Council, the Central Committee of the Communist Party of China on Optimizing the Birth Policy to Promote the Long-term Balanced Development of Population (hereinafter referred to as the Decision) was released. In view of people's concern about child care, the "Decision" gives the direction of developing universal child care service system and guiding social forces to actively participate.

Policy 3:

In order to reduce the burden on families, the National Development and Reform Commission has accelerated the construction of a nursery service system, increased the scale of investment, promoted the construction of a nursery service institution with convenient approval, acceptable price and guaranteed quality, reduced the burden of family childbirth and parenting, and better met people's needs for a better life. In addition, the National Development and Reform Commission will issue a subsidy of 1 billion yuan every year to support the construction and development of inclusive nurseries. For each additional quota, you can apply for an inclusive child care subsidy of 6.5438+0 million yuan.

Policy 4:

Income from providing community pension services is exempt from value-added tax, and is included in the total income at a reduced rate of 90% when calculating taxable income; Houses and land that undertake to provide community pension services are exempt from deed tax; Property and land used to provide community pension services are exempt from property tax and urban land use tax; Real estate and land used to provide community pension services are exempt from real estate registration fees, land reclamation fees and land idle fees; Construction projects used to provide community pension services shall be exempted from supporting fees for urban infrastructure; If it is really impossible to build an air defense basement due to geological conditions and other reasons, the air defense basement construction fee will be exempted.

Policy 5:

Strictly curb excessive profit-seeking of capital and draw a clear red line for asset securitization. After the promulgation of the new regulations on preschool education, the securitization of preschool education assets is limited. At the same time, the specific impact of pre-school education asset securitization stock has not yet been determined, and it is necessary to wait for a comprehensive investigation by the regulatory authorities and put forward governance requirements. The original sin of capital and the bottomless pursuit of profit have caused the confusion of education and the waste of resources. Education is originally a slow industry, and it is a big advantage to do education in a down-to-earth manner. Under the favorable policy environment, the director of China Preschool Education Committee commented: "The infant education industry has encountered a unique development opportunity in history."

However, compared with starting from scratch, joining a ready-made early childhood care institution will definitely get twice the result with half the effort. It has a relatively formed enterprise scale, operation strategy, curriculum system and teaching staff. After solving the basic issues such as site selection and decoration, the business can start quickly. Early education and child care are not a fast business. It takes a long time to get on the right track and create value. Only by choosing the right partners, working hand in hand and achieving mutual benefit and win-win can we achieve sound development.