1. Brand influence: New Oriental is the first educational institution listed in the United States in Chinese mainland, with a high brand influence and market share, while Siyuan Education Center of Shanghai Jiaotong University has a high popularity and reputation in Shanghai, but its brand influence in the whole country is relatively small.

2. Teaching content: New Oriental pays attention to the cultivation of international education and all-round quality education, and provides diversified courses and services, while Siyuan Education Center of Shanghai Jiaotong University, featuring famous teachers and comprehensive course guidance, provides teaching guidance for junior and senior high school students, but it is still not as good as New Oriental.