1. Education is a communication phenomenon, and the education process is also a communication process. Educational communication is a communication activity aimed at cultivating and training people.

2. The new characteristics of educational communication: the specific audience of the receiver-less, pure, harmonious and obvious; The audience of mass communication is diverse, miscellaneous, scattered and intangible. Compared with mass communication, the goal of educational communication is clearer and it plays a greater role in guiding and controlling the audience.

3. Ways of educational communication: self-study communication, individual communication, classroom communication and remote communication.