First of all, patient education is actually a new industry in the current pharmaceutical market, and its development prospects are definitely there. But you must locate it clearly.
How can I put it? At present, the specialty of patient education in large foreign companies is mainly concentrated in the field of rare diseases of tumors, and most of them will be hired by third parties because of compliance problems. Some domestic enterprises can recruit by themselves.
Due to the increasingly strict compliance of representatives in the pharmaceutical industry, more and more pharmaceutical companies will develop patient education services, which is what we call C-end, directly facing patients. It is worth noting that most of this position does not directly recite indicators, but there will be invisible indicator pressure. It depends on how individuals solve and understand it, otherwise it is easy to fall into the feeling of selling cheaply and not getting bonuses when doing sales.
Personally, it is worth considering that this industry will continue to develop and become more and more standardized.
A patient education specialist is a person who assists nurses in this work in a specific pharmaceutical or medical device company.
Main work contents:
① Make patients understand the nature of the disease, various factors that can induce the disease and the pathogenesis.
② Patients should know the mechanism of action, characteristics, correct usage, administration mode and possible adverse reactions of drugs. Medical staff guide patients to use drugs correctly, so that patients can strictly follow the doctor's advice and make the drugs reach the therapeutic concentration, thus ensuring the ideal clinical effect.
③ Pay attention to the expiration date, packaging and storage of drugs to ensure the quality of drugs.
④ Pay attention to the prohibition, careful use, interaction and incompatibility of drugs.
⑤ Medication scheme for special patients. Old people, infants, pregnant women and lactating women, special dosage and mode of administration, drug interaction, etc.
Staff with nursing background are generally preferred by patient education specialists in major companies, because it is convenient to communicate with nurses and understand patients' needs, and the matching is high.
In addition, the patient education specialist should be familiar with the patient types and drugs under the training of the company, so as to help patients use drugs effectively and safely, obtain the best curative effect and reduce adverse reactions.