Number of pages of BP: seemingly simple manuscript processing actually plays a stepping stone. For most early projects, BP should not exceed 20 pages of PPT information. Many investors object to BP exceeding 20 pages, and some founders use too many design pictures in pursuit of beauty, resulting in BP exceeding 20 m. Investors will probably not choose to download and view such BP if the peripheral signal is not good, thus missing many opportunities in vain.

The logic of BP: This is the core value of a BP. Every investor should read no less than 20 basis points every day. It depends on clear logic to stand out from these dozens of BP and let investors firmly remember your project. In addition, investors usually scan BP quickly, or even read it within one minute. So be sure to get to the point, grasp the key points, and tell the business logic of your project in the shortest space.

Beauty of BP: It has been said before that it is not advisable for some founders to over-package BP in pursuit of beauty. But the proper color matching can still make investors feel refreshed in a lot of junk BP. "Entrepreneurs should not be too superstitious about templates. I believe what you have done is unique. It is not recommended to write BP for them. Writing and modifying BP in person is also a combing of your own entrepreneurial logic. In the end, it is the entrepreneurs themselves who face the investors, and the screenwriters can't replace them.

After reading the business plan (BP), investors need to get three cores: 1. What do you want to do? What is the value of your product or service? 2. How? Do you have the ability to execute and the guarantee of success? 3. How to make money (business model), how to divide the money, and how much money is needed (how much money is needed)

The main framework of the business plan

The main framework of the business plan is mainly engaged in (domestic and foreign affairs), people and money. The framework model of business plan is mainly divided into four parts and twelve sections.

Second, the following section 12 introduces the writing details and precautions of the business plan.

1, project positioning project positioning: briefly introduce what your project is in one sentence. The introduction of project positioning is written on the front page of the business plan, so that people can know what you do at a glance.

2. Question (where are the market pain points) Question: What are the existing customer needs that have not been met? Where is the market pain point? Market demand is the foundation of starting a business. Many entrepreneurs demand pseudo-demand or non-rigid demand. In the process of confirming market demand, entrepreneurs are also looking for differentiation. If you don't grasp the direction of entrepreneurship, it is naturally difficult to win the favor of investors. Entrepreneurship needs to be responsible for yourself and others, and it is very important to understand and deepen the market demand.

3. Solutions (products and services) solutions: What are the ways and means to solve the pain points in the market?

4. Market analysis (market capacity) Market analysis: It is necessary to prove the existence of market demand and the market capacity of this demand.

5. Getting Started Strategy (How to Start) Getting Started Strategy: How to start a project from scratch?

6. Competitive advantage (competitor) Competitive advantage: Who are the competitors in the industry and where is the core competitiveness of the project?

7. Core team (team background) Core team: the background and resume of the core team, and why your team can do this.

8. Implementation status (what has been done) Implementation status: to what extent the project has progressed, indicating what has been done.

9. Planning objectives (future prospects) Planning objectives: What needs to be done in the future?

10, business model (how to make money) business model: how to make money, when can I break even?

1 1. Ownership structure (how to divide the money) Ownership structure: The ownership structure of the founder and the core team determines the long-term development foundation in the future.

12, financing plan (how much does it cost) financing plan: how much does it cost to do this?