How does the education industry operate the community? Operation Wonderful Sharing Online Educational Institutions Community Operation Plan, welcome to refer to! In the early days, the main tasks of community operation included attracting and maintaining students, promoting WeChat official account articles, and promoting course activities. Main channels: high-quality content sharing, regular live teacher courses, offline salon parties, online activity discounts, and incentive policies for new and old students. How to keep looking down. First, the overall community operation ideas The main work of community operation: attracting students+attracting seed users+maintaining core users+forming quality teams within the organization+continuously maintaining community operation. L attract students to join the alliance of self-taught students in the free community * * area by casting a wide net to form the masses; L then attract seed users to enter the examination exchange community of * * institutions in the form of auxiliary materials, dry goods sharing and live broadcast by famous teachers; L Select a small group of high-quality students as "spies", set up VIP student clubs of * * institutions, and provide them with preferential policies, which will play a role in assisting associations, market enrollment and activity operation; L Establish other payment communities as needed and promote them. Second, the work stage arrangement In order to carry out the work scientifically, the community operation can be divided into three stages, mainly: the new stage+the activation stage+the retention stage. The theme of each stage is slightly different, and the strategies and methods are also different. 1:The theme of the new stage of L-pull mainly focuses on mutual introduction, mutual understanding, chatting and resource exchange. For example, this group aims to provide free exchange groups for students in * * areas. Welcome to join the chat and exchange resources and feelings. Reject advertisements, reject QR codes, reject WeChat services, and reject soft links; The theme of the retention stage mainly focuses on the analysis of student affairs. The group rules at this stage are: this group is a * * education free community, which aims to help * * * (positioning) students exchange and discuss, share dry goods information and listen to teachers' online courses. Welcome everyone to join the chat, welcome everyone to break through and share dry goods; Reject advertisements, reject QR codes, reject WeChat services, and reject soft links; The theme of the promotion stage is to form external "employees" to help the community expand and operate activities, let loyal community members enter the VIP community, and let each community member establish peripheral branches to form a secondary subdivided community for community forwarding of later courses and activities; This community needs to establish special organizations and bylaws, and often give rewards or feedback. 2. Work focus: The main and important work in the new stage is to establish student alliance societies. First, all employees of the company will be brought into the community to "act as a water army", and then QQ groups, forums, course websites, etc. It is all to increase students' WeChat and maximize people's participation in the community. At the same time, at this stage, we should start preparing for the second stage of courses, dry goods materials, live broadcast content and so on. The key work in the retention stage is that institutional students help the community to maintain, make high-quality courses, hold seminars regularly, make reprinted dry goods and broadcast them live in the live broadcast room. The key work in the promotion stage is to build a VIP community of multiple students, communicate with them at high frequency, make them become "plug-in members" of the company, and use their own student resources to help build sub-communities to form a wider range of product exposure, course exposure and activity transformation. 3. Basic norms of community management (reference) 3. Specific process template preset-template 1 1, overall thinking theme (for example): live broadcast before the teacher qualification exam; * * Examination knowledge outline; * * The purpose of the examination trainee training program is to attract core users, and it is estimated that each activity will attract 65,438+000-500 people. Drainage channel: existing community+offline college students+mail+WeChat official account soft text forwarding to the group: data sharing+5-day live broadcast by famous teachers+* * Whole activity arrangement: course material preparation-WeChat official account soft text promotion-ground poster-telephone call-sharing into the group-attendance punching. Activity flow preset: this activity can be held irregularly for a long time to drain the flow, form a bond between the group owner and the students, retain the students, and create at least five people 100, which will help the later forwarding, praise collection, voting and other activities. Fourth, the specific process template preset-template 2 1, the overall idea l theme: set praise to send the course l purpose: preset 30 people to sign up l drainage channel: community+friends circle+today's headline l registration: preferential price+community members+course materials l activity arrangement: material preparation-WeChat official account soft text promotion-friends circle pictures-sharing praise-class 2, activities if you want to systematically learn new media operations,