Job responsibilities are now used in many places. Any job responsibility is a combination of responsibility, power and obligation. Use as much power as possible to undertake how many responsibilities, and use as much power and responsibility as possible to complete how many obligations. Any separation will cause problems. So how to formulate job responsibilities to play its greatest role? The following are the responsibilities of the vice president of marketing that I helped you sort out. Welcome to read the collection.

Responsibilities of Vice President of Marketing: 1 1. Formulate the company's media communication and brand strategy, and determine the brand positioning;

2. Formulate short-term and long-term brand strategies and development plans, and manage brand promotion to achieve brand awareness and reputation goals;

3. Formulate and implement the company's annual media communication, brand promotion and public relations plan.

4. Be fully responsible for the market operation and management of the company.

5. Establish and cultivate a professional group brand management team.

Responsibilities of Vice President of Marketing 2 (1) Basic Conditions

1, good political quality and firm stand.

2. Have a strong sense of professionalism and responsibility, and have the spirit of Da Yue in the new era.

3. Outstanding ability and obvious performance.

4. Honesty and self-discipline, and high recognition among the masses.

(2) Qualification

(1) Under 38 years old (1981born after), majoring in marketing, brand management, enterprise management, economic management, etc. Bachelor degree or above.

(2)/kloc-more than 0/0 years of marketing experience, including more than 3 years of marketing experience in large and medium-sized real estate enterprises or equivalent positions; Have the ability of real estate integrated marketing and actual transaction; At least 3 years independent experience in marketing planning and management of real estate projects.

(3) Familiar with the operation modes of large real estate enterprises and real estate agencies, and have certain organizational change management, customer relationship management and operation management capabilities.

(4) marketing, consumer psychology, social public relations, organizational behavior, economics and other knowledge. Excellent market insight, analytical judgment, interpersonal communication and organization and coordination skills.

(five) other qualifications that meet the laws and regulations and the relevant provisions of the company's cadre selection and appointment. If the ability is particularly outstanding, the performance is particularly outstanding, or if there is work experience in an industry benchmark enterprise, the conditions may be appropriately relaxed.

Responsibilities of Vice President of Marketing 3 Responsibilities:

1, participate in the formulation of marketing plan;

2, responsible for business activities (logistics, capital flow, information flow, etc.) coordination, inspection and control. );

3. Responsible for the maintenance, coordination and control of price strategy;

4. Responsible for the daily management of marketing channels;

5, responsible for coordinating the relationship between supply and demand;

6. Responsible for the management of transportation suppliers;

7. Be responsible for the operation and maintenance of the marketing systems ISO900 1 and ISO 1400 1;

8. Be responsible for the administrative affairs of the marketing headquarters;

9. When the Marketing Director is absent, perform the duties authorized by the Marketing Director;

Responsibilities of the vice president of marketing. Implement the resolutions of the general manager's office meeting. Under the leadership of the general manager, be responsible for the daily work of the department in charge.

2. Assist the general manager to formulate the overall marketing strategy and organize its implementation, and implement the corresponding sales target, market target and specific implementation plan.

3. Responsible for the daily work of the marketing department, responsible for the procurement of raw materials and product sales required by the company.

4. Formulate the company's overall marketing plan and expense budget, and control the expenses as a whole.

5. Organize to collect market information, conduct in-depth analysis and research, and provide directional suggestions or improvement measures for market operation.

6. Implement the company's rules and regulations and business policies, and complete the work and indicators handed over by the company to the competent department.

7. Assist the Quality Technology Department to provide product quality feedback and tracking services.

Eight. Timely and accurately convey superior instructions and implement them.

9. Attend the general manager's office meeting, express work opinions and exercise voting rights.

10. Report daily work to the general manager regularly.

Responsibilities of the vice president of marketing. Participate in the formulation of the company's marketing strategy. According to the marketing strategy, formulate the company's marketing mix strategy and marketing plan, and organize the implementation after approval.

2. Responsible for the overall and on-site command of major public relations and promotion activities.

3. Regularly check and analyze the marketing environment, objectives, plans and business activities, timely adjust marketing strategies and plans, and formulate preventive and corrective measures to ensure the completion of marketing objectives and plans.

4. Make the market price of the company's new products according to the market and peer situation, and implement it after approval.

5. Responsible for the negotiation and signing of major marketing contracts.

6. Presided over the formulation and revision of the working procedures and rules and regulations of the marketing system supervisor, and implemented after approval.

7. Make the annual professional training plan of marketing system and assist the training department to implement it.

1. Participate in the formulation, budget balance and quarterly adjustment of the company's annual budget;

2. Preside over the formulation of relevant sales policies, rules and regulations, detailed rules for implementation and working procedures of the company's marketing management, and organize their implementation after approval;

3. Submit the marketing budget and its implementation analysis to the general manager every month, and submit the sales cost analysis report;

4. Establish and improve the marketing organization, establish and expand the company's marketing network, and consolidate and develop the target market.

5. Grasp the sales situation of key large households and solve problems in time when found;

6. Approve new product development plan according to market demand;

7. Be responsible for organizing ministry of materials and equipment and the Finance Department to conduct contract review and give feedback to customers according to the contract review conclusion;

8. Be responsible for organizing the analysis, investigation and review of the quotation requirements put forward by customers, determining the quotation and submitting it for approval;

9. Formulate the annual and quarterly work objectives and work plans of the marketing system, and implement them after approval;

10. Investigate and study users, markets and competitors frequently, formulate countermeasures according to the trends of markets and competitors, consolidate and improve the original market, develop new markets and improve brand image;

1 1. Coordinate production and market research with relevant departments within the company.

12. Be responsible for and understand daily business operations such as order, delivery, collection, return and reconciliation;

13. Timely and accurately convey the instructions of superiors;

14. Preside over the regular meeting of the marketing system and attend the marketing meeting of the company and the general manager's office meeting;

15. Review the marketing system and related documents, and release the documents within the scope of authority;

16. Guide, supervise and inspect the work of subordinates, and master the work situation and relevant data;

17. Report the real situation and relevant data of the marketing system to the general manager in time;

19. Authorized by subordinates when necessary;

20. Accept the rationalization proposals submitted by the direct subordinates and handle them according to the prescribed procedures;

2 1. Make timely decisions on disputes in the work of subordinates;

22. Fill in the fault list and reward list of direct subordinates;

23. Examine and approve the list of faults and rewards and punishments of direct subordinates within the scope of authority;

24. Cultivate and discover talents, apply for recruitment and deployment of direct subordinates according to work needs, and be responsible for personnel nomination of direct subordinates and personnel appointment of subordinate posts at different levels;

25. Conduct overall command and on-site command according to work needs;

26. Care about the thoughts, work and life of subordinates.

Responsibilities of vice president of marketing 6 1, familiar with strategic human resource management; Large enterprise background, foreign investment background is preferred;

2, bachelor degree or above, must be the first degree;

More than 3.8 years working experience, more than 3,000 employees in HRD position, first-class enterprise background;

4. Excellent personality and good image.

Responsibilities of Vice President of Marketing 7 Responsibilities:

1, responsible for terminal retail and commodity operation management, and ensuring the achievement of regional sales targets;

2. Responsible for terminal display training, planning and store management, and regularly evaluate the performance and operating conditions of each retail area;

3. Participate in the formulation of regional annual business indicators, and jointly formulate sales indicators and sales strategies with the region;

4. Be responsible for the construction of regional retail teams and set up core retail teams according to business needs.

Qualifications:

1, 29-38 years old, college degree or above, major in business administration, marketing and other related fields;

More than 2.8 years of practical work experience in sports shoes, leather shoes and leather shoes terminal stores and excellent store operation guidance ability;

3. Strong ability in commodity planning, data analysis and retail system construction.

(The position will be employed in the headquarters of Zhejiang Ircom, and the corresponding regions in the country can be arranged according to the company's requirements and personal ability in the later stage. )

Responsibilities of vice president of marketing 8 1. Fully understand the trend of national macro-policies.

2. Fully grasp the market situation of the company's products, understand the horizontal competition strategy and effective consumption demand, and provide scientific decision-making basis for the market positioning of the company's products.

3. Be fully responsible for the implementation of the company's marketing objectives and plans.

4. Responsible for drafting sales forecast and marketing plan.

5. Be responsible for supervising the formulation of sales and promotion plans.

6. Be responsible for formulating the implementation plan of product sales price strategy and supervising the implementation.

7. Be fully responsible for coordinating the working relationship between the Marketing Department and other departments of the company.

8. Be responsible for reviewing the marketing expenses of the company.

9. Be responsible for formulating the company's marketing management system and work norms.

10, responsible for the business guidance and professional training of the company's marketing personnel.

1 1. Hold regular company marketing meetings to fully and accurately grasp the company's marketing operation.

12, timely and accurately understand the company's intentions and instructions from the immediate superior, and carry them out.

13. Coordinate with relevant government departments, news media and advertising planning companies on behalf of the company to carry out important crisis public relations.

14, responsible for reviewing the implementation of the internal distribution scheme of sales commission.

15, leading, standardizing and assessing the work of direct subordinates.

16. Complete other tasks assigned by the immediate superior.

17, responsible for reviewing and controlling the marketing plan of the molecular company.

18, fully responsible for the company's customer information management and properly handle customer complaints at the marketing level. Fourth, work performance standards.

1. The basis provided for the company's product market positioning is accurate, timely and scientific.

2. The marketing plan and marketing promotion plan are feasible, scientific and reasonable, and have operability and effectiveness.

3. The proposed sales price implementation scheme can not only ensure the investment benefit of the company, but also help to carry out the sales work and maximize the product value.

4. Strictly control the audit of marketing expenses, and control marketing expenses within the annual budget.

5. The overall quality of marketing personnel meets the needs of business development.

6. The internal distribution of sales commission should be carried out in strict accordance with the established plan, and be open, fair, just and reasonable.

7. Team building and business integration of marketing outlets are in place, all work is carried out in an orderly manner, and the performance reaches the expected goal.

8. Do not damage the company's interests or image in foreign business dealings.

Responsibilities of vice president of marketing 9 1. Responsible for the overall work of the sales center and take responsibility;

2. Be responsible for the system construction of the sales center and cultivate the professional skills and management ability of the direct subordinates;

3. Formulate the planning and working system of the sales center and organize its implementation;

4. Responsible for reviewing the annual, quarterly and monthly sales plans, payment collection plans and sales expense plans of all sales departments;

5. According to the above planned indicators, urge all sales departments to formulate corresponding implementation plans and measures, which can effectively save costs while ensuring the completion of planned indicators;

6. Draw up plans for investment promotion, leasing and rental and sales, and guide the sales department to ensure the completion of the rental and sales targets;

7. Organize the preparation of product pricing, price adjustment draft and sales control plan;

8. Responsible for coordinating with the engineering department, planning center and other departments of the project company;

9. Responsible for collecting relevant information of real estate for sale and providing relevant research reports to the President and Planning Director;

10. coordinate with banks and housing provident fund management centers to speed up the withdrawal of funds; Responsible for external liaison with relevant departments of the real estate bureau and other sales-related work;

1 1. Actively complete other tasks temporarily assigned by superiors.

Responsibilities of Vice President of Marketing: 10 1. Assist the general manager of the branch to formulate the team sales strategy and implement it effectively, manage the employees of the department and assist them to complete the performance tasks;

2. Train and coach team members in professional knowledge and business ability, and implement supervision and assessment;

3. Understand the daily work progress and customer service of team members, and help them discover and maintain high-quality customers;

4. Stimulate team morale and cultivate good team spirit;

5. Responsible for the daily management of the marketing team.

Requirements:

1, a regular undergraduate degree in a financial, economic or financial college, with relevant qualification certificates such as securities, insurance, funds or financial planners;

2. Have rich financial professional knowledge, understand the development of investment and wealth management market, and have their own understanding and thinking about the industry;

3. He is currently the head/manager of financial institutions such as the wealth management department of banks, securities companies, insurance companies, fund companies and third-party wealth management institutions, with more than 8 years of working experience and more than 3 years of team management experience;

4. Have certain high-end customer resources, and those with extensive network resources are preferred;

Responsibilities of Vice President of Marketing 1 1 Description:

1. Assist department heads to participate in the construction and improvement of department marketing planning management system;

2, according to the company's annual business plan, the preparation of the department's overall marketing plan and budget, and is responsible for supervising the implementation;

3. Control the management expenses of the internal marketing planning system of the department, and be responsible for supervising the implementation;

4. Organize the implementation of relevant company rules and regulations, establish and improve product planning and marketing management systems, organize the preparation and improvement of internal marketing planning management processes and systems, and be responsible for supervising the implementation;

5. Organize project marketing planning, organize the preparation, review and modification of project marketing planning scheme, price system and promotion scheme, and supervise and evaluate the implementation effect of relevant schemes.

Requirements:

1, 30-40 years old, bachelor degree or above, majoring in marketing and real estate management;

2./kloc-more than 0/0 years working experience in large-scale real estate, more than 7 years management experience, more than 5 years working experience in the same position in large and medium-sized real estate enterprises, and experience in large-scale project planning;

3. Familiar with real estate professional knowledge and relevant policies and regulations;

4. Strong sense of responsibility, hard work, strong organization, communication and team coordination skills, and lead the team to achieve excellent results.

5. Have outstanding planning ability, innovative ability, strong market analysis and judgment ability and keen thinking, and have good organizational leadership and comprehensive coordination ability.

Responsibilities of Vice President of Marketing 12 Responsibilities of Assistant:

1, to assist the recruitment supervisor to improve the recruitment system;

2, according to the strategic objectives of the enterprise, department talent demand plan and development situation to develop enterprise talent recruitment plan;

3. Responsible for the drafting of recruitment information and the release of recruitment advertisements;

4. Conduct resume screening, screening, pre-job testing, initial testing and other related work for candidates;

5. Responsible for the establishment and maintenance of candidate database;

6. Responsible for the relevant procedures of talent recruitment;

Requirements:

1, college degree or above, more than one year relevant working experience, with certain sales ability;

2. Skillful use of office software;

3. Have good self-confidence and strong logical analysis ability;

4. Have good written description ability and the ability to collect, summarize and sort out information. Job responsibilities of recruiter/assistant

Responsibilities of Vice President of Marketing 13 Responsibilities:

1, responsible for drafting the network marketing strategy and scheme of the products of the group company to ensure the completion of the established tasks and objectives;

2. Be responsible for the formation and management of the network marketing team, and formulate marketing plans, including creativity, scheme design and project implementation;

3. Be responsible for controlling the Internet advertising traffic of the project: including Baidu, sogou, 360, etc. , SEM account launch and management, including formulating the project SEM launch strategy, budget and implementation plan, paying attention to and tracking the keyword effect in real time to ensure the maximum return on investment;

4. Be responsible for evaluating the marketing effect of online products, monitoring and tracking the data of promotion channels, analyzing the promotion data, adjusting the promotion strategy in time, and making suggestions for the sustainable development of products;

5. Complete other tasks assigned by superior leaders.

Requirements:

1, bachelor degree or above, major in marketing and management is preferred;

2. More than eight years experience in Internet promotion, brand marketing and event planning;

3. Rich market and media resources, extensive industry contacts, familiar with the characteristics of mobile Internet and market cooperation mode, with keen market insight, business ability, execution improvement ability and crisis public relations ability;

4. Familiar with Internet/mobile marketing promotion mode and have a deep understanding of mobile product promotion;

5. Have the ability to form and manage a marketing team, and have good communication and cooperation skills.

Responsibilities of the vice president of marketing 14 1. Be responsible for the management of the sales department and report directly to the company leader.

Second, responsible for the cooperation between the sales department and other departments (non-sales department).

Three, responsible for the sales department personnel structure construction, put forward job requirements, training plan, regular training.

Four, responsible for arranging the work of employees and coordinating the relationship between internal employees, and providing suggestions for employee performance appraisal, rewards and punishments, promotion and demotion (level).

Verb (the abbreviation of verb) perfects the sales management system and implements it.

Six, put forward suggestions on the formulation of the price system and the price adjustment in the sales process.

Seven, responsible for the implementation of the recovery of payment, signed a contract.

Eight, do a good job in order explanation, product complaints, etc.

Nine, responsible for the development of sales staff schedule.

Ten, actively complete the sales and daily management.

Eleven, master the field sales work, do a good job of sales control, to avoid repeated sales.

Twelve, customer return, change furniture coordination.

13. Take charge of daily orders and telephone records at the sales site, summarize the on-site sales on that day, including the arrival and working status of personnel, as well as the telephone answering, and count the transaction on that day.

14. Register the basic information of customers, fill in the daily, weekly and monthly sales reports in time and make summary statistics.

Responsibilities of Vice President of Marketing 15 Article 1: Under the leadership of the general manager, be fully responsible for the market development, customer management and marketing promotion of the company's products, as well as the organization and monitoring of the marketing process. Organize market research regularly, analyze market trends, formulate and adjust marketing strategies, determine major target markets, establish market channel structure, and implement the company's overall business plan and overall business objectives;

Article 2: Analyze the market environment in combination with the company's long-term and short-term goals and financial budget requirements, coordinate relevant departments to formulate product price policies, marketing policies and implementation plans, and urge the marketing department to complete the marketing tasks on time;

Article 3: Analyze the market dynamics and the development trend of market competition every month. Find out the existing problems, put forward improvement plans and measures to ensure the smooth completion of marketing work;

Article 4: Coordinate various resources, always keep close contact with customers, and establish long-term and stable cooperative relations with customers;

Article 5: Submit implementation plans for major marketing activities, exhibitions, advertisements, symposiums and other affairs;

Article 6: Regularly check the implementation of the work plan of the marketing department, put forward the necessary adjustment plan in a timely and appropriate manner, and organize the implementation after the general manager's office meeting;

Article 7: Do a good job in the implementation of product price policy, and take necessary price countermeasures at different levels according to different customer groups, such as batch price difference and cash payment discount in advance, to ensure the company has a high profit level;

Article 8: Visit customers regularly, master the marketing policies and price levels of other companies, analyze the competitive situation, and adjust the marketing strategies of products in time to meet the needs of market competition;

Article 9: Participate in the company's fund balance meeting, collection analysis meeting, business coordination meeting, product quality analysis meeting and other related meetings, grasp the customer's arrears, analyze the reasons for arrears, organize the collection of arrears, and prevent long-term arrears from forming bad debts;

Article 10 Formulate the necessary marketing workflow and marketing management system, and organize their implementation according to regulations. Control unnecessary marketing expenses and supervise the rational use of sales expenses;

Article 11: Participate in the commercial review of contracts and bidding documents, and supervise the signing and implementation of contracts; Article 12: Cultivate and bring up a professional sales team of different ages and levels;

Article 13: Coordinate and handle matters that are difficult to coordinate between the marketing department and the relevant departments of the company;

Article 14: Undertake other tasks assigned by the Company.

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