On behalf of Nanchong Frog Education Technology Co., Ltd., I made a summary of 20 18.

The first part reviews

Overall data, plus undergraduate departments, the total number of frogs in 20 19 exceeds 5000.

This is the first year after the school was renamed frog Wu Education. All campuses have achieved excellent results in continuing classes in Joan Hinton, and Shunqing Computer City Campus Heping East Road Campus has obtained the best data in history. In the first phase, the double-division dark horse class, double-division mathematics and computer city campus all took the lead in making many meaningful explorations.

Wow, Computer City, Heping Road Campus,

Jiangdong, Heping Bridge, Airport, a centenary celebration with a sense of ceremony, and two joint exams are all very beneficial explorations. Gaoping's math project continues to be the first in all campuses.

Jiangdong, Heping Bridge, Airport, Gaoping Math Group, Wow!

Guang Cai Branch trained three principals in one breath, filled a branch school in two and a half years, and gave birth to a city of hope branch school.

Guang Cai campus, wow!

The number of municipal new district campuses has changed from 100 to 400.

Wow! Municipal New District Bureau,

Nanmen branch has grown from 100 to 200. This is a campus from scratch without introducing old student resources. At the same time, we have also made a very meaningful exploration in post-assistance.

South gate campus, wow!

In 20 18, the four small partners of the undergraduate department achieved a performance of 1 10,000, with a per capita efficiency of 250,000. It has achieved a win-win situation for students, small partners and schools.

Undergraduate, wow!

20 18 has passed for frogs. 20 19 what are the goals that all branches and departments must achieve before the annual meeting next year? Please say it yourself. The video I made will be broadcast next year. (Confirm in advance) Prepare a red envelope of 100 yuan in advance, and set out. How many more times?

It is suggested that all branches and departments adopt similar methods to decompose the goals set today.

The second part of the general direction

The goals of 10 and 100 proposed by 20 17 can only be achieved in two steps.

On the one hand, by opening branch schools, we can gather human, financial and intellectual resources.

On the other hand, it is more important to develop and operate these resources independently and continuously increase the potential energy of products.

Only by opening a branch school in this way can it become easier and easier.

After the product research and development is completed and the construction of Ranwa's armed forces is completed, the potential energy of the product is large enough, and the following scenarios will appear sooner or later:

A Because the platform is good, many people line up for work.

B Because "teaching is efficient and character is cultivated", parents line up, and children and parents can only enter the frog to study if they pass the exam interview.

Frog leaders and friends are often harassed by two kinds of phone calls:

Hey, can the substitute school help me send my children to work in Heping Bridge Campus?

Hey, Mr. Echo and Mr. Coco, can you add people to your class? Sorry, 25 people are fully booked.

Part III Details of 20 19

I. Business Direction The key tasks in 20 19 are as follows:

Construction of product operation center.

Build the frog headquarters and achieve a substantial breakthrough in the background construction.

Time:/kloc-the second half of 0/9, location: near the North Railway Station Square, covering independently operated human resources, finance, curriculum development, teacher training, etc.

Work direction:

A. Course products

Gradually increase the manpower, financial resources and energy input of "curriculum research and development". It is hoped that R&D personnel will account for 20% of the total staff, and R&D financial investment will account for 5%- 10% of the revenue.

B. Campus operation

Reduce the operating burden of the branch school, do a good job in the logistics support of the branch school, and let the first-line team with the principal of the branch school go into battle lightly.

Work goal: make campus construction faster and simpler.

2. The construction of the air force takes the science of music as the carrier, promotes the "Air Force One" action, and realizes the integration of the teaching process and the flight recruitment process.

Work direction:

Return to the essence of education

-stimulate interest, cultivate habits, shape character and realize communication.

Work goal: explore the old branch school (more than three years) and no longer recruit students in the army.

It's up to you to build a big school and a school built by the navy.

3. Product research and development to promote frog live broadcast Phase 0 exploration.

Exploration direction: Double-division live broadcast breaks through the dilemma of "Xiaoshengchu".

Independent curriculum research and development

Systematic training of instructors

It is planned to select and train junior high school lecturers in 2020 from tutors.

Work goal: students staying in school, studying for another three years, plus undergraduate course, that is, they can study in Frog School 16 years.

Two. The key work of capital direction in 20 19 years is as follows:

Start the construction of your own function center, do a good job in product research and development and park operation, and record financial data at the same time, so as to increase the data accumulation of revenue efficiency, revenue efficiency, net profit efficiency and net profit efficiency.

If you can produce excellent financial data records, you will try to dock domestic and foreign capital.

Capital will give us money, give us scarce educational resources, share our money and control our hands and feet. If development funds and capital are especially needed to provide urgently needed scarce educational resources, financing listing must be considered. We are not necessarily a listed institution, but if it is an institution whose financial data makes capital look down upon, it must not be a good educational institution.

Three. The key work of the company in 20 19 years is as follows:

1, a symbiotic mechanism for joint talent training established with local (nearby) universities in Nanchong from the perspective of educational practice.

2. In-depth study of Jialing glory points system in each branch school.

3.20 19 fiscal year, Diaoyutai equity reform theory surfaced.

Headquarters, three campuses, Peace Bridge ..... as the starting point, gradually developed and implemented as a long-term mechanism.

Fourth, the company's competitive advantage analysis:

1, cultural advantages

A. Embrace change: Embrace change through "learning" and prepare for the future.

B. inspire goodwill: gratitude, praise and sharing.

C. Strugglers are the foundation

2. Institutional advantages

A. Branches are linked by a "shared education chain",

B. the integral system is the core of the branch school. (This work should be listed as the focus of each branch school on 20 19. At present, Guang Cai Campus has done the best. )

3. Develop strategic advantages

At present, the company adopts the strategy of scale leadership: to be bigger first, and then to be stronger. Now the branch school has basically covered the third district of Nanchong. Judging from the number of branch schools and full-time teachers, we have occupied the minds of parents through the market segment of extracurricular English tutoring in primary schools. But in terms of brand potential energy, it has not been done enough. At present, the progress is as follows: Jialing Guang Cai Campus ranks first for the time being, while Shunqing and Gaoping Campus are far behind. At present, Gao Ping ranks first in math class.

4. Professional advantages

We have the largest number of full-time primary English teachers in Nanchong District 3. Since the school was founded in June 2006, 1, the long-term large-scale teaching practice of 12 and a half years has tempered our professional quality.

We have a large number of senior backbone teachers with teaching experience of over 3 years, 5 years, 8 years, 10 years and 18 years.

If the frog campus continues to divide the work, professional people do professional things, and professional campuses do professional things, this talent scale advantage will be fully exerted, which will certainly produce huge curriculum product potential energy and brand premium.

Hundreds of schools in five or ten years, each school 1000 students. The forward and backward push of the target

Time and goal: in 20 17, it was proposed that "100 schools, 100 students, 10 billion income". Considering inflation and the improvement of teaching quality, the average tuition fee after 10 is 10000 yuan/year. Ten years later, it will be 2027. This is a long-term commitment.

How to achieve this goal?

The goal is moving forward

Please watch a short video first (play it in advance)

This is the starting point of frog education, and the conditions for frog education are no more difficult now.

In June 2006 1, six students started their own businesses, and by June 438+08, 2065, there were more than 4,000 students, with a compound annual growth rate of 73.62%. According to this growth rate, judging from the current number of students in school, it will take six years to maintain the speed of 12, and the goal of100000 can only be achieved in June 2024.

If we start with 500 students in July 20 13, the compound annual growth rate is 55%. If this rate is maintained, it will reach 654.38+million students by 2025.

You see, with the increase of the base, the growth rate will inevitably decline. But this is not an irreversible process, as long as we start to do something new.

Target inversion

1. Can we not build a function center?

Can we not build an army, navy and air force?

2. Can you call Tsinghua Youcai without your own brand?

Can we cancel the integral system?

4. Can we not do share reform?

Can we not train more principals and partners?

Wait, wait, wait.

Then let's get started.

Yes, we can.

Wow, we did it.

Representative of major groups: Ye Xingdong

20 19. 1.24 am 10:28 draft

20 19. 1.27 9:07 am? Second draft

Attached:

Xiao Ping 1

Xiao Ping = Class Consumption ÷ Campus Commercial Area

Average daily efficiency = average daily class consumption ÷ campus business area

Average monthly efficiency = average monthly class consumption ÷ campus business area

2. Human effects

Human effect = the total class hours consumed by the branch school and the number of full-time students in the branch school.

Average daily efficiency = average daily class consumption/number of full-time students in the school

Average monthly efficiency = average monthly class consumption ÷ number of full-time students in branch schools

If there are classes across campuses, the proportion of students should be calculated according to the proportion of time allocation. ※.

3. Brand premium

Editorial brands can be paid at a premium. In other words, take Pierre Cardin as an example: Compared with Pierre Cardin, you may be willing to spend thousands of dollars more on Pierre Cardin for the same clothes, the same suit, and a suit without a brand, but in fact it is almost the same as that without a brand, except that there is an emotional value in it, which is determined by consumers' consumption psychology. Because of this consumer psychology, you must shape your own brand into an image higher than other brands in the eyes of consumers. With this image, the premium of the brand has become a natural thing. This is the brand premium.