Improving the pertinence of ideological and political education is an important subject to strengthen and improve the ideological and political education of college students. This paper discusses the present situation, connotation, requirements and leading role of improving the pertinence of ideological and political education for college students. [Keywords:] college students; Ideological and political education; Targeted [China Library Classification Number] G4 1 [Document Identification Number] A [Document Number] 167 103 With the deepening of China's higher education reform, many new situations, new problems and new challenges have emerged in the ideological and political education of college students. How to improve the pertinence, strengthen and improve the ideological and political education of college students is the historical and contemporary mission that ideological and political workers in colleges and universities must undertake. 1. Reality: The problem of improving the pertinence of college students' ideological and political education is put forward. Under the new situation, great changes have taken place in the task, content, environment and object of ideological and political education for college students. Over the years, with the joint efforts of ideological and political educators, ideological and political education in colleges and universities has achieved remarkable results, summed up and explored many successful experiences, but there are also some outstanding problems, mainly manifested in weak pertinence and poor results. Educators pay little attention to college students' current moral development level and realistic ideological needs, and deliberately instill too many conceptual things into students. Coupled with the lack of vividness and pertinence in educational content and outdated educational methods, college students don't want to listen. They always feel that ideological and political education is too far away from reality and cannot achieve the expected results. In 2004, the Central Committee of the Communist Party of China and the State Council issued Opinions on Further Strengthening and Improving Ideological and Political Education for College Students (hereinafter referred to as Opinions). The Opinions profoundly discusses the importance and urgency of strengthening and improving the ideological and political education of college students at present, clearly puts forward the guiding ideology, basic principles and main tasks of strengthening and improving the ideological and political education of college students, and systematically expounds the methods and ways to strengthen and improve the ideological and political education of college students. It is a programmatic document guiding the ideological and political education of college students under the new historical conditions. The opinion clearly pointed out that to further strengthen and improve the ideological and political education of college students, we must strive to emancipate our minds, seek truth from facts, keep pace with the times, adhere to people-oriented, close to reality, close to life and close to students, strive to improve the pertinence, effectiveness, attraction and appeal of ideological and political education, and cultivate qualified socialist builders and successors with all-round development in morality, intelligence, physique and beauty. In the above requirements, the author believes that to do a good job in ideological and political education for college students, it is especially necessary to correctly understand and effectively improve the pertinence of ideological and political education. Second, the target value: improving the basic connotation of the pertinence of ideological and political education for college students is the goal and goal of ideological and political education, that is, ideological and political educators should fully consider the changes in the actual situation of ideological and political education and the characteristics of the educational objects in the process of implementing education, and implement different forms and contents of education because of the differences in the situation of the educated, so as to make ideological and political education targeted, prescribe the right medicine, seek the actual effect of education, and highlight the clear target value. The ideological and political education of college students should be based on the reality of higher education and the characteristics of college students, and dialectically analyze and understand the comprehensive influence of reform, opening up and market economy on college students with Marxist epistemology. Focusing on the issues that college students are generally concerned about, especially some social hot spots, difficulties, doubts and issues related to college students' interests, we should adhere to the principle of seeking truth from facts and the spirit of "emancipating our minds, seeking truth from facts and keeping pace with the times", earnestly carry out ideological and political education for college students, improve the scientificity and effectiveness of ideological and political work, and enhance the pertinence of ideological and political education. Third, the goal of stratification: to improve the pertinence of ideological and political education for college students. The new background of the times and the new ideological situation of college students have put forward new missions and requirements for colleges and universities to carry out ideological and political education for college students. Under the premise of clear guiding ideology, colleges and universities should choose appropriate educational methods and methods according to different educational objects, clear educational objectives, complex educational contents and specific background of the times, innovate the working ideas, modes and ways of ideological and political education for college students, and cultivate high-quality successors for socialist modernization. (A) targeted education This is the primary requirement of targeted ideological and political education. Educator in 2006 [Author Brief Introduction] Du Yong (1968), male, Langzhong, Sichuan, assistant researcher, mainly engaged in ideological and political education research. In the process of ideological and political education, we must first make clear our educational objects and achieve "someone in mind", and then give different education to different educational objects. It is the basic premise and inherent requirement for us to do a good job in ideological and political education for college students to recognize the particularity of the educational object and respect it. The object of ideological and political education for college students is very clear, that is, contemporary college students. The problem to be solved in our ideological and political education is to improve the ideological understanding and quality ability of contemporary college students. Every college student has his own unique thinking and cognitive problems, and his quality and ability are also very different. Therefore, ideological and political education should aim at the characteristics of college students, pay attention to the hierarchy of education, have a clear aim, suit the remedy to the case, and establish a multi-dimensional unified ideological and political education target system. As we know, everyone's thoughts are formed under the influence of many factors, and they are a synthesis of various contradictions, and people's thoughts and behaviors are very different. Therefore, in view of this feature, ideological and political educators should not only be good at observing and mastering information carefully, but also be good at finding differences from seemingly very similar ideological reflections, adopt the working method of analyzing specific situations according to different things and people, fully consider the diversified requirements of educational objects, and avoid "one size fits all". (II) Targeted Education Objectives The Opinions clearly point out that the fundamental goal of ideological and political education in colleges and universities is to cultivate "qualified socialist builders and reliable successors with all-round development in morality, intelligence, physique and beauty". Ideological and political education of college students should always focus on the above objectives. Without the above goals, our ideological and political education means that the goals are unclear or even wrong, and ideological and political work will be lost or even go astray. On the basis of adhering to the above objectives, we should also formulate specific micro-level educational objectives for different educational objects in different periods and stages. Only in this way can we realize the unity of "foresight" and "hierarchy" of ideological and political education for college students and avoid the blindness and disorder of ideological and political education for college students. (III) Contents of Targeted Education The contents of ideological and political education for college students are very complicated, including education on ideals and beliefs, theory with China characteristics, world outlook, outlook on life, values, stability and unity, and entrepreneurship. In the process of ideological and political education for college students, the educational content should be closely linked with the educational object and the reality of real life. First of all, different educational objects have different ideological problems. In view of these problems, our educational content should also be different, and it should not and cannot be the same. Secondly, in different stages of social development, the emphasis of ideological and political education for college students should be different, and its educational content should be divided into primary and secondary. Many educational contents in the past are no longer applicable today. Today's educational contents must constantly change with the changes of the situation, and we should teach students in accordance with their aptitude. Finally, there is a problem of choosing the content of ideological and political education, that is, how to choose the content that students need most urgently, can touch their souls and can solve their practical problems best. This is a problem that we must pay attention to. In the process of college students' ideological and political education, to really solve students' ideological problems, we must first find the crux of students' thoughts. Only in this way can we "prescribe the right medicine" and get practical results. Therefore, the content of our ideological and political education should be constantly innovated and improved. This kind of innovation and perfection should not only reflect the advanced nature of subject value orientation, but also reflect the extensive requirements of social reality. Generally speaking, its content should adapt to the changing ideological reality of college students in different periods and under different circumstances, closely follow the pulse of students' thoughts and be targeted. (D) The times of education, ideological and political education of college students must fully reflect the times. The so-called "era" refers to the historical inevitability, realistic selectivity and dynamic generation of a thing's development. The pertinence of ideological and political education for college students means that ideological and political education should firmly grasp the pulse of the times, reflect the requirements of the times, and show or guide the direction of the times. The ideological and political education of college students must keep pace with the times, adapt to the characteristics of social life and the basic characteristics of college students' ideological and political quality, and strive to keep pace with the times. Only in this way can our ideological and political education have vitality and vigor. At this stage, we should strengthen the education of socialist ideals and beliefs, strengthen the study of Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents, educate students to actively practice Theory of Three Represents, never forget the historical mission entrusted by the times, and study hard for building a well-off society in an all-round way. (V) The pertinence of educational forms and methods The educational forms and methods of ideological and political education for college students are very important, and educators must constantly explore in practice and seek the best educational forms and methods. The forms and methods of ideological and political education should adapt to the changing situation and the needs of current situation development; We should pay attention to highlighting the students' dominant position, paying attention to the interaction between teachers and students, the interconnection between schools and outside schools, and the multi-directional communication between schools, society and families; Pay attention to the unity of teaching and educating people; We should not only take Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping Theory as the main channels and positions of education, but also make effective use of traditional positions such as campus culture. Adapt to the new situation of networking, informationization and globalization, and constantly innovate ways and means. In the process of education, we should embody the style of democracy and equality, adhere to the principle of "people-oriented" and strive to create a harmonious educational atmosphere; In terms of educational methods, we should try our best to avoid "managing, blocking, suppressing and punishing" and "dredging, guiding, educating and teaching"; In terms of educational time, we should seize the opportunity, make full use of various media, major festivals, emergencies, advanced models and other educational resources, and adopt innovative ideological education methods to make ideological and political education work get twice the result with half the effort. (VI) Targeted education needs The most taboo of ideological and political education is to be divorced from the actual empty preaching, but to understand the actual needs of the educated and implement education in a targeted manner. Contemporary college students have entered adolescence, and their world outlook, values and outlook on life are gradually taking shape. Their emotion, will, interest and quality are all being cultivated, and their logical thinking ability is greatly enhanced. They have wide interests, active thinking, strong curiosity and great plasticity. Views on various phenomena and problems not only stay in perceptual knowledge and general conclusions, but also have their own opinions and opinions. However, due to their lack of practice and experience, they are often easily influenced by various theoretical thoughts and emotions, coupled with the infiltration and influence of social environment, forming a diversified value orientation. The coexistence, communication and collision of various ideological concepts and moral norms have caused the ideological and moral pluralism of college students. Although college students live in a relatively pure campus, they are always in contact with society and feel the society in all directions with their own hearts. To do a good job in their ideological education, we must deeply understand their wishes and needs, master their ideological trends, understand what they are thinking, afraid of, looking forward to, agreeing with and opposing, overcome the long-standing "platitudes" and "slogans" unrealistic and divorced from students' needs in ideological and political education, and carry out targeted education according to the actual needs of college students to realize the leading role of teaching. The so-called "leading" means that educators play a controlling role in the implementation of students' ideological and political education. Educators shoulder the special responsibility of shaping people's souls and improving people's quality, especially ideological and political quality, edify students' thoughts with their own words and deeds, influence students' behaviors, regulate students' growth, and guide students to truly become qualified builders and reliable successors of social justice with China characteristics. Deng Xiaoping pointed out: "Whether a school can train qualified talents for socialist construction and whether it can train educated workers with all-round development in morality, intelligence and physique and socialist consciousness depends on teachers." Although college students have certain rational thinking ability, they lack social experience and theoretical literacy, so they need guidance and promotion when analyzing and dealing with problems. Therefore, teachers' own ideological and moral quality has a certain infiltration to the cultivation of students' thoughts, morality, values and behavior habits, and teachers' theoretical level directly affects students' rational thinking ability and theoretical basis. In ideological and political education, if the "arrow" is really "right", then the "bow and arrow" must be excellent. As a "soul engineer" who shoulders the heavy responsibility of teaching and educating people, to be a "helmsman" of students, we must improve ideological and political quality, educational theory level, cognitive ability and working ability. Only by improving ideological consciousness, moral standard and theoretical accomplishment can we convince students with reason and move them with emotion, stimulate their interest in learning, cultivate their correct value orientation and moral emotion, purify their hearts and shape them into people with noble sentiments, healthy personality and moral ideals. To this end, we must be more aware that the challenges given to us by the times are unprecedented. We should study hard, pursue hard, practice hard, constantly strengthen our self-cultivation, and strive to improve our own quality, so as to have a more profound impact on the students around us. We should actively expand the breadth and depth of knowledge, improve the proficiency of knowledge, and constantly enrich, improve and flexibly use it in practice; We need to constantly explore and gradually form our own unique work style, including our own "preaching" style and a positive, optimistic, healthy and enthusiastic mental state at work; We need to be strict with ourselves, strengthen the model of being a teacher by example, and clearly realize that we are the "soul" among the "engineers of human soul", and their thoughts, morality, quality and personality will exert a subtle influence on the success of students. Therefore, in study, work and life, we must be strict with ourselves, not only to study hard, but also to be upright, and to be a good example for students by virtue of our words and deeds and personality strength; While teaching and educating people, we need to deepen the lifelong impact on students, that is, through our own efforts, we should not only teach students knowledge, but more importantly, teach them the truth of being a man, which will have a lifelong impact on students' growth and success. Only in this way can we really influence students with noble thoughts and sentiments, educate students with excellent moral quality, truly improve the pertinence of ideological and political education, and finally realize the goal of ideological and political education.