Gift refers to the items that consumers give away with a specific commodity when they buy it, usually attached to the packaging of the commodity or packaged separately or sold at a very low price. When the buyer and the seller engage in commercial activities, the seller gives extra value, that is, it is given with the goods.

For example, "Guaiguai" food gives toys, "Nestle" milk powder gives pencil boxes, and "Midea" air conditioner gives "Midea" rice cookers, all of which are examples of giving gifts. When holding a gift event, the choice of gifts is very important. Gifts must be products that consumers like, and they are different from products that are generally available in the market, so that consumers can feel the value of gifts.