Through the public relations education and training for all staff, we will enhance the public relations awareness of all staff, improve the consciousness of all staff's public relations behavior, and strengthen the cooperation and coordination of the overall work. The formation of a good image of an organization depends not on a few people such as public relations personnel, managers and leaders, but on the joint efforts of all members.

Public relations education for all staff requires every department and employee to consciously enhance their service awareness, take the overall situation into consideration and strive to improve the service level and quality of the whole bank.

Characteristics of modern public relations consciousness

The core of public relations concept or consciousness is essentially a public-oriented concept or consciousness with people as the center, people as the foundation and public interests as the starting point.

The establishment of public-oriented concept or consciousness marks the further transformation of public relations from unconsciousness to consciousness and from experience to science.

The awareness of public relations is related to the development of modern market economy and coincides with the progress of management science. The concept or consciousness of public relations affects human social and economic life from three levels.

1, macro-level: public relations is conducive to promoting the process of social civilization;

2. At the meso level: public relations is conducive to shaping the image of an organization or enterprise;

3. Micro-level: Public relations is conducive to optimizing personal behavior.