1, Introduction to Advertising Major
Advertising majors require students to master modern advertising theory, understand the historical evolution and development trend of advertising practice, and understand the current situation and trend of advertising industry at home and abroad; Master the basic knowledge of modern advertising management, and have knowledge of industry economy, international trade and public relations. , and have the business ability to engage in advertising research, planning, creativity, design, production and publication; Familiar with the business process of advertising activities, familiar with advertising-related policies and regulations; Proficient in reading professional books and periodicals in a foreign language, with certain listening, speaking and writing skills; You can engage in advertising management, advertising management, advertising planning, advertising creativity, advertising communication, public relations planning and other aspects in advertising companies, advertising media, advertisers, state administrative organs and other units, and you can also engage in advertising teaching and research.
2. Employment direction of advertising major
After graduation, students majoring in this major can engage in advertising management, advertising planning creativity and design production, marketing planning and market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.
Engaged in industry:
After graduation, I mainly engaged in Internet, new energy, advertising and other industries, as follows:
1 internet/e-commerce
2 New energy
3 advertising
4 PR/Marketing/Exhibition
5 Trade/Import and Export
Engaged in the post:
After graduation, I mainly engaged in copywriting planning, graphic designer and marketing specialist, as follows:
1 copywriting planning
2 graphic designer
3 graphic design
4 Marketing Specialist
5 Art design
Work city:
After graduation, there will be more employment opportunities in cities such as Shanghai, Guangzhou and Beijing, as follows:
1 Shanghai
2 Guangzhou
3 Beijing
4 Shenzhen
5 Hangzhou
6 Wuhan
7 Xiamen
8 Chengdu
3. What is the employment prospect of advertising major?
As a paid and paid form of information dissemination, advertising uses various media to spread advertising content to the public. At the same time, advertising is also one of the carriers of cultural values. In a certain social and cultural environment, there will be advertisements that adapt to this social and cultural environment. On the one hand, advertising is influenced by the specific social and cultural environment, and it is a mirror reflecting the specific social culture; On the other hand, advertising itself is an integral part of social culture, which has a subtle influence on the whole social culture. Therefore, in addition to promoting specific commodities, advertisements also promote specific social values.
Since the reform and opening up, the advertising industry in China has made great progress. Advertisements that promote specific commodities and reflect people's values are not only favored by merchants, but also adorn the lives of the broad masses. 1979 At the beginning of this year, China gradually resumed its advertising business nationwide. In the past 20 years, the advertising industry in China has made great progress in all aspects, and the development of advertising media is also extremely rapid. According to incomplete statistics, there are more than 3,000 advertising companies in Beijing alone. The times call for high-quality advertising and high-quality advertising talents.
What is incompatible with the vigorous development of advertising industry is the lack of professional advertising talents. There are no fewer than 200,000 advertising employees in China, but less than one-twentieth of them actually receive professional education and systematic training. Many advertising practitioners are "half-way monks". Of course, this is not to say that non-professionals can't shoot good advertisements, but on the whole, the advertising production teams seem to be uneven, and most of them are not very high. To catch up with the advanced level in the world, China's advertising must fundamentally improve the quality of the advertising team, and the most fundamental way to improve the quality of the advertising team is to select outstanding talents from graduates majoring in higher education. Judging from the distribution of the graduates majoring in advertising in the School of Journalism of China Renmin University in recent three or four years, the graduates of this major are far from meeting the needs of employers because of their few personnel and high quality, and the distribution is very promising, even surpassing other popular majors.