Every day, the websites we see on the Internet are all in color, whether it is color or black, white or gray. Color constitutes the overall style of the website, and it also brings uncertain visual experience to users. Good color matching is very important for the pages of the website. If you want to do this well, you must first have a certain understanding of color.

The visual experience of web pages is mainly composed of form (or layout), color, pictures and text information. Common colors mainly refer to the collocation and application of colors. Page design needs to consider and match the color of the page instead of the same color, so we can regard the whole page as a canvas, and then fill the necessary parts with colors to make it look practical and beautiful. If you want to play well in the design of web pages, you must first have a certain understanding of colors, which can be started from the following two aspects: on the one hand, the symbolic meaning of different colors, on the other hand, the knowledge of color psychology.

Colors on Internet pages are expressed in English words or hexadecimal (such as #000000 black) under HTML. Different colors have different meanings. Color Partner 2 on the web page is also a silent language, giving people different feelings and associations. The symbolic meaning of color is a common sense that people get when they use color for a long time. Website page designers need to combine the meaning of color, website pages and the positioning of the company's website construction, and finally come up with a suitable website page design scheme. ? Skills of website page design 1: Find the appropriate theme tone when analyzing the skills of color matching in website page design 1. Before finding the right theme color, let's learn about several web page designs with different color adjustments and the corresponding successful cases. The symbolic meaning of different colors and the corresponding successful cases of web design. Red: enthusiasm, unrestrained, joy, blood, youth; (Success stories: Coca-Cola, KFC) Yellow: noble, rich, brilliant, lively, warm and transparent; (Success stories: Ferrari, McDonald's) Black: serious, night, calm; (Success story: Uber brand guide) White: pure, simple and clean; (Successful case: fractal technology) Blue: sky, freshness, technology, reliability and strength; (Success stories: Dell, Volkswagen, IBM) Green: plants, life, vitality and health; (Success story: Starbucks) Gray: it symbolizes calmness, solemnity and composure; (Success stories: Apple, Wikipedia, new york Times, etc. ) purple: romance, wealth, wisdom and imagination; (Success story: Yahoo)

Orange: a symbol of happiness and trust; (Success stories: Fanta, Amazon, Firefox)

It is not difficult to see that no matter what kind of website, when designing the page, we should first choose the theme tone, take this color as the main tone and extend it to other colors of the same color system. It can be seen that the first skill of color matching in website page design is to adjust the theme color first. ? Tip 2 of website page design: follow the principle of color matching in website design. In the color matching of website design, we should not only consider the characteristics of color and website itself, but also follow and reflect certain artistry and regularity. The most commonly used colors in web design are blue, green, orange and crimson. ? The principle of color matching in web design is 1, and the principle of color saliency: a brightly colored website is easy to attract people's attention and will give visitors a refreshing feeling. 2, the principle of uniqueness of color: to have a bright color, the color of the web page must have its own unique style, so as to leave a deep impression on visitors. 3. The artistic principle of color: Website design is an artistic activity, and it must follow the artistic laws. According to the principle that the content determines the form, while considering the characteristics of the website itself, we should boldly carry out artistic innovation and design a website that meets the requirements of the website and has certain artistic characteristics.

4. Rationality principle of color matching: determine the color according to the theme, and choose different colors for different themes. For example, blue reflects the specialty of technology websites, and pink reflects the gentleness of women.

Ps: Principles and Successful Cases of Color Matching in Web Design 1. Blue is the main tone-blue is mostly matched with white and orange. With white background, blue title bar and orange buttons or icons as embellishments, this page design gives people a feeling of blue sky and white clouds, quiet and tidy. Success story: Dell. 2, green is the main tone-green is mostly matched with white and blue. White background, green title bar, blue or orange buttons or icons embellish it, and green and white page design gives people elegance and vitality. Success story: Starbucks. 3, orange is the main tone-orange is mostly matched with white and red. White background, orange title bar, dark red or orange buttons or decorative icons. Orange is lively and enthusiastic. This kind of web design color collocation is a standard commercial color tone, which is mostly used for page design of commercial websites. Success story: Amazon. ? The third skill of website page design: choose the appropriate color matching method for the webpage.

Being able to reasonably match colors for web pages is one of the necessary skills for every web designer, which plays a leading role in the visual experience of users on web pages. Whether the color matching of a web page is reasonable or not directly affects the mood and feelings of visitors. Good color matching will bring strong visual impact to visitors, while improper color matching will make visitors impetuous.

Analysis: How to match the colors of the web page? 1, the matching method of the same color refers to selecting a main color first, then adjusting the transparency and saturation on the basis of this color, and getting a new color by lightening or deepening the color. Benefits: Make the whole page look uniform and layered. ? 2. Adjacent color matching method Adjacent colors refer to two different colors adjacent to each other on the color ring, such as green and blue, red and yellow, which are adjacent to each other. Benefits: Pages with adjacent colors can avoid color clutter and easily achieve the effect of harmonious and unified pages. 3. Contrast color matching method It is generally believed that the three primary colors (red, yellow and blue) are the three colors that can best reflect the differences between colors. This strong contrast effect of color has a strong visual appeal and can play a prominent role. Benefits: Reasonable use of contrasting colors in web design can make the website unique and focused. With one color as the main tone and its adjacent contrast color as the ornament, it plays the role of finishing touch. ? 4. Cold color matching method Cold color matching refers to using cold colors such as green, blue and purple, and warm color matching refers to using warm colors such as red, orange and yellow. Benefits: Cool pages can create a quiet, cool and elegant atmosphere for users, while cool colors and white generally get better visual effects. Warm colors can create a stable, harmonious and warm atmosphere for web pages. ? 5. The matching method of the contrast between the text of the webpage and the background color.