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Education demand: the vane of the market
Education demand is the weather vane of the education industry market. From compulsory education to general secondary and higher education, to all kinds of diploma training and non-diploma training, it reflects the diversified needs of the market. This paper will discuss the educational needs of different customer groups from the perspective of customers.

A loyal supporter of compulsory education

Primary and secondary school students are loyal fans of compulsory education. Their educational needs mainly focus on learning and mastering basic knowledge, such as Chinese, mathematics and English. What they need is a systematic education system and scientific teaching methods to help them lay a good foundation.

Buyers of general secondary and higher education

Students in technical schools and universities prefer general secondary and higher education. Their educational needs are mainly the study and mastery of professional knowledge, such as computer, finance and law. What they need is a professional education system and practical teaching methods to help them become professionals.

People who pursue higher education

Postgraduates, self-taught students, adult students, night school students and other groups wishing to obtain various vocational skills certification constitute the main force of other diploma training. Their educational needs are mainly to improve their academic qualifications and vocational skills, such as MBA, accounting, medicine and so on. What they need is flexible educational methods and practical teaching contents to help them realize their career development.

Non-academic certificate training enthusiasts

Non-academic training attracts customers who love sports, martial arts, piano, chess, calligraphy and painting and other diversified personal promotion. Their educational needs are mainly to improve their hobbies and personal qualities, such as fitness instructors, beauty salons, photography and so on. What they need is rich and colorful educational content and professional teaching guidance to help them achieve personal improvement.