When handing out leaflets, the after-school care class should put itself in the parents' shoes. What kind of leaflets are parents interested in? I took a leaflet at random in the street, and the content was similar. One is how good our courses are, and the other is how good our courses are. This is a normal propaganda idea, and even the custodian teacher will have such a question: Why do we have a strong discount but can't attract parents? In fact, it is not difficult to think that the effect of parents receiving such a leaflet is definitely there, but if parents receive dozens of such leaflets, then such leaflets are actually a piece of waste paper.

Therefore, the form of leaflets should be innovative. For example, in a piece of news, there is an abandoned certificate on the street in Nanjing, which turned out to be a leaflet of an off-campus training institution. The content of the certificate will surprise people, because it says that a classmate won an excellent prize in an education, and then the contact information of the educational institution.

This form of publicity has attracted the attention of many parents, and many citizens will take a closer look when they see it. If you look closely, they will know that it is an advertisement.

The first person to advertise the leaflet will certainly get a lot of exposure and even make the news, but if every subsequent educational institution designs the leaflet like this, in fact, not many people will pay attention to it in the end.

2. Give effective information

Leaflets must give parents a reason to read, so give parents something valuable, such as attractive titles on the leaflet page. Whether parents read the headlines of leaflets plays a key role. If parents feel that the contents of the leaflet page are valuable, then parents will voluntarily keep the leaflet or give it to those in need.

Here is a case. For example, in hot summer, parents who are shopping must be tired and hot. At this time, the after-school care class can distribute fans on the roadside, and the publicity information of the organization can be printed on the fans. Although sometimes parents may not take fans in order to watch your advertisement, they have the fans, so it is inevitable to read the content.

If the operators of the custody class don't have any good ideas, they can print some practical things, such as bus route tables, humorous jokes, hot information, etc., which are also effective information for many people and can increase the chances of parents leaving leaflets.