Current location - Education and Training Encyclopedia - Educational Knowledge - Good future: 202 1 net loss in fiscal year1.1.600 million USD. Why is there a large loss?
Good future: 202 1 net loss in fiscal year1.1.600 million USD. Why is there a large loss?
In 20021year, the company's net profit attributable to ordinary shareholders was $65,438+0.10.6 billion, down 5.26% year-on-year, and its operating income was $4,496 million, up 37.35% year-on-year. Among them, the net loss in the fourth quarter was $654.38+$69 million, an increase of 87.56% compared with $90 million in the same period last year. On the one hand, it is the improvement of profitability, on the other hand, it is the loss of actual profits. The key to the problem lies in the bright future of investing a lot of money in online education marketing. Among them, the company's sales expenses in the fourth quarter reached 660 million US dollars, a year-on-year increase of 65,438+072%; The annual sales expenses reached 65.438+68 billion yuan, a year-on-year increase of 37.4%. Although it is at a loss at present, the bright future is obviously still there? Burning money? In order to expand the scale of its online education market and hope to establish a leading position.

The insiders believe that this reflects the desire to explore and lead online education in the future after traditional offline education has entered the bottleneck of development? Track two? Anxiety. But overall, in the third quarter of fiscal year 20021,the operating income of New Oriental was $65,438+010.9 billion, up by 29.0% year-on-year, and the net profit for the same period was $65,438++0.5 1.0 billion, up by 9.9% year-on-year. With what? A bright future? The enthusiasm for online education is different, the development strategy of New Oriental is relatively stable, and the proportion of online education in the overall education is not high. Affected by favorable factors such as vaccine promotion and blessing, New Oriental relies on the offline advantages accumulated for many years, and its income capacity and business volume are expected to gradually return to normal levels.

In a word, we can draw the conclusion that the company group represented by the bright future has vigorously developed online education through opportunities and achieved the monopoly of offline giants such as New Oriental. On the other hand, New Oriental braked relatively quietly. While gradually restoring profitability, we will steadily implement the offline expansion and offline integration strategy of surrounding satellite cities. Through the above comparison, it is not difficult to find that although this ticket is listed online in middle school, Sisi and New Oriental, it obviously has a greater impact on the bright future.

For the branch business, this is just a small failure. For a bright future, it is necessary to reconsider future policies and long-term development strategies. If it fails, it will not only lose a lot of capital investment. In fact, this is not the first time this year. As early as March, a book? About the Ministry of Education in compulsory education? Double reduction? Spiritual report of the pilot seminar (reducing the burden of students' homework and off-campus training)? Has aroused widespread concern. The education and training industry has also caused training. Its share price fell sharply.