Enterprise planning includes development strategy, profit model, operation model, business planning, marketing strategy, organization, financial budget, etc.
Question 2: What does planning do? Enterprise planning is mainly a series of enterprise marketing planning activities to improve market share and obtain higher profit value. A creative and novel planning scheme may bring endless profits to enterprises. The enterprise planning case is relative to the market planning case. Strictly speaking, it belongs to the market planning case, and the two are interrelated and complement each other. They are all marketing ideas and models subordinate to the whole enterprise. Only under this premise, the market planning case and the enterprise planning case are the advertising behaviors with integrity and continuity, and only in this way can the audience have the agreed brand culture connotation, and enterprises can maintain stable market sales only by following the idea of the overall market planning case.
To sum up, enterprise planning is to investigate the market in depth, understand the market demand and make strategic planning for the development of the enterprise according to the specific situation of the enterprise, which is enterprise planning. Corporate planning includes corporate image planning, corporate marketing planning, corporate culture planning, corporate advertising planning, corporate management planning and so on.
Question 3: What exactly should business planning do?
Question 4: What does the planning department mainly do?
Provide direct advice to the general manager's enterprise development strategy, be the general manager's staff assistant, participate in the formulation of the company's marketing strategy, prepare the communication plan, undertake the implementation of the company's advertising communication work and the evaluation of the advertising effect, be responsible for website management, and organize and coordinate relevant departments to carry out product packaging design and related market research work.
(1) Under the direct leadership of the general manager, carry out the marketing planning of the company and cooperate with the marketing work and other work of the company. Accept the supervision and guidance of other departments.
(2) Participate in the research on the marketing target strategy of the company, the development orientation, target planning and implementation of the corporate brand, and undertake the medium-and long-term image planning and implementation of the enterprise.
(3) Organize and implement research activities such as market, product and consumer competition, and provide analysis and research information on enterprise development and marketing strategy.
④ Cooperate with other departments of the marketing system to determine the marketing strategy of the enterprise. Formulate enterprise advertising strategy and advertising marketing planning scheme. Prepare the advertising budget, formulate the management procedures for the use of advertising fees, and implement the advertising fee management.
⑤ Cooperate with advertising companies to carry out marketing planning activities such as new product promotion, market development, advertising creative production, advertising release and product promotion. Cooperate with all departments of the marketing center for marketing planning and promotion.
⑥ Investigate and select advertising cooperation units reasonably, organize and cooperate in various advertising operations, communicate closely, and evaluate the work performance and advertising effect of advertising cooperation units.
⑦ Keep close contact and communication with the advertising administration department, industrial and commercial administration department, advertising association, consumer association and other administrative organs or associations of the Drug Administration, cooperate with related work, and accept management supervision. Evaluate the effect of advertising release and implementation activities before, during and after, and make timely adjustments and corrections. Conduct business guidance, audit, monitoring and coordination for each market, and cooperate with each market to carry out marketing activities such as media launch and product promotion.
(8) Maintain close information exchange and communication with the advertising industry and the press, organize and participate in relevant business training activities, and constantly improve the professional quality and working ability of employees in this department. Carry out publicity and education activities such as corporate image and advertising awareness within the enterprise. Other work arranged by the company.
Pet-name ruby is responsible for website management. Organize and coordinate relevant departments to carry out product packaging design.
Attending other related work.
I. Responsibilities of the Minister of Planning:
Be fully responsible for the formulation and implementation of the company's planning outline and planning work plan;
(1) To comprehensively manage the unified formulation, design and implementation planning of the company's CIS system;
(2) According to the company's development needs, make overall plans, organize the formulation of the company's medium-and long-term business development promotion plan and the overall requirements of advertising activities, formulate targeted promotion plans in combination with the company's sales situation, competitors' dynamics and market demand, and publish advertising information accurately and effectively;
(three) to formulate the annual, quarterly and monthly work plan of the planning department of this department;
(four) to supervise the development of holiday promotion activities on each floor;
(5) Inform the store of the results of last week's activities and review this week's activity plan;
(six) to organize regular meetings of the department and supervise the work of the staff of the department;
(seven) responsible for the selection, assessment, training and recommendation of planners;
(eight) close working relationship with the local news media, shape the corporate image, do a good job in public relations.
(nine) review the design manuscripts of various advertisements and organize the writing of company software publicity articles;
(10) Waiting for media visits and arranging interviews;
(eleven) to solve all kinds of unexpected problems in advertising;
(12) Provide reasonable suggestions to company leaders.
Two. Responsibilities of Planning and Publicity Media Specialist:
1. Communicate, contact and cooperate with all kinds of media, and timely launch news reports that will help promote the company's business image;
2. Responsible for planning the company's corporate image, corporate culture, media promotion methods and organizational plans for large-scale activities;
3. Track the whole process of advertising sample or film output;
4, according to the company's publicity needs, put forward feasible publicity organization plan;
5. Be responsible for the example training of the company's publicity news release and case news release;
6, media advertising investment, standardized training and creative training on advertising content, newspaper layout, audio-visual combination and advertising theme;
......& gt& gt
Question 5: What does planning do? Planning is divided into many parts, especially depending on which company you are planning ... for example, the planning of public relations activities is much worse than product planning ~
But the main work of planning is:
1. Collect relevant information
analyse
3. According to your analysis results, give the enterprise a corresponding plan.
I can't tell you more details because I don't know what you really want to do. Welcome questions.
Question 6: What does planning do? Responsibilities of the planning department:
First, the formulation and implementation supervision of market strategy. An important task of the planning department is to provide various schemes for the development of marketing work, such as marketing strategic planning, annual marketing planning of enterprises, product listing plan, special nail pushing plan, regional entry plan, sales management manual, etc. And establish the ultimate goal of planning logic chain.
Second, the collection, collation and analysis of market information, accurate and sufficient information is the basic guarantee for scientific decision-making. In the marketing system of an enterprise, the planning department should fully cooperate with the marketing department and the sales department to establish a complete and unobstructed information feedback system. For example, it is clearly stipulated in the marketing manual that the sales staff use the marketing log and the market information of special investigation, which are reviewed and summarized by the regional supervisor, and then summarized to the marketing manager, and then moved to the planning department after being reviewed and filed by the sales manager. In addition, the planning department should often conduct its own special research and provide various market adjustment programs for the marketing department. Form the source of planning logic chain.
Third, the design and production of marketing props. According to the requirements of the plan, the planning department prepares the design and production of copywriting, newspapers, CF films, posters and banners required for advertising activities in props; Standard texts and field supplies required for special public relations activities; Gifts, leaflets, popular articles, etc. Required for promotional activities.
Question 7: What is the main business of the planning company? Marketing planning is a kind of marketing activity and rational behavior using wisdom and strategy. Marketing planning is a rational thinking activity with the help of scientific methods and innovative thinking to change the current situation of enterprises, achieve ideal goals, analyze and study innovative designs, and formulate marketing plans. This is the practical application of marketing strategy to the implementation of marketing objectives and an important part of the whole process of marketing management. About marketing: business: management, marketing: sales. There are many people who study marketing, talk about marketing and do marketing, but there are not many sales experts and few who know both sales and operation. Marketing is a systematic project, which integrates many elements. About planning: strategy: refers to strategy and strategy; Planning: refers to planning and arrangement; The connection is: a planned implementation strategy. Usually, it is an activity that organizers need to integrate various resources and carefully arrange according to the weather, location and people. Good planning can be linked and echoed. Planning can be large or small, and the time can be long or short. I'm a planner now, but I used to be a marketer. Personally, I think their difference lies in the following aspects: 1. Nature. One is strategy, and the other is marketing. 2。 Means. One is expressed in the form of a plan, and the other is expressed in concrete actions. 3。 Focus. Marketing focuses on the market, and planning focuses on finding and solving problems. The above is personal work experience.
Question 8: What does the planning department of a company do? Simple split understanding: enterprise refers to enterprise. Planning is planning, planning and planning again. Planning is the planning, planning and planning of an enterprise. In fact, "planning" is equivalent to planning, which generally refers to planning, creativity, design, execution and other behavioral planning in all businesses. It provides a scheme designed according to the principle of efficiency for rational decision. Avoiding risks and pursuing maximum benefits are two major functions of planning. Planning originated in Japan and took shape in Taiwan Province Province. It is the enterprises in Taiwan Province that bring the planning to the enterprises in Chinese mainland. However, the real source of traceability planning should be traced back to enterprise consultants or enterprise consulting institutions in Europe and America. Planning is a strategic system, which widely involves the development strategy and brand strategy of enterprises. In a narrow sense, it involves marketing management, advertising strategy and market management of enterprises. Harvard defines planning as a procedure, which is essentially a rational behavior using brain power. It is an immediate decision on what will happen in the future, that is, planning is to decide in advance what to do, when to do it, how to do it, and who to do it. Planning is the most basic element of management function, the engine to start an enterprise, the whole process from conception to planning to fact, and the basis of enterprise management, marketing and brand management, and planning is to provide a scheme designed according to the principle of efficiency for rational decision-making. If an enterprise lacks planning power, it will inevitably decline. The strength of planning power is the key condition to determine success or failure, and avoiding risks and pursuing maximum benefits are the two basic functions of planning! Planning includes: market research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, price planning, marketing channel planning, promotion planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning and relationship marketing planning. 1. Marketing research and planning Marketing research is the premise of marketing planning, and the results of research are an important basis for planning schemes. 2. Marketing planning Marketing planning is the behavior of an enterprise to grasp the common interests of the target market and customer groups in an all-round and multi-angle way in order to achieve the predetermined marketing goals in marketing activities, so as to optimize the allocation of various resources such as human, financial and material resources of the enterprise, and analyze, judge, reason, predict, fact and formulate marketing plans for a certain aspect of overall marketing or marketing. 3. Market positioning planning (1) Market positioning planning is conducive to enhancing the core competitiveness and long-term competitive advantage of enterprises and enhancing the intangible assets of enterprises. Marketing planning is the premise and foundation of enterprise marketing planning. (2) Market positioning planning is conducive to establishing corporate image and corporate brand image, improving product visibility and reputation, and enhancing customer satisfaction. (3) Market positioning planning is the basis of enterprise integrated marketing planning. Market integration, marketing planning and the basic means to build core competitiveness. (4) Market positioning planning is conducive to the establishment and improvement of enterprises' markets at all levels, and is conducive to reducing business risks, thus ensuring the realization of long-term strategic objectives of enterprises. 4. The enterprise identification system (CIS) refers to the behavior of conveying enterprise management and enterprise spirit culture to the public through professional operation, so as to shape enterprise personality, display enterprise spirit, make the public have a sense of identity with the enterprise, and build enterprise core competitiveness and long-term competitive advantage. CI design is a part of the work, but it is mainly the final comprehensive behavior. 5. product planning the ultimate goal of product planning is not how to make consumers accept the products of enterprises, but how enterprises can meet the various needs of consumers to the greatest extent. 6. Brand planning Brand planning includes: brand positioning, brand awareness, brand loyalty and brand naming. 7. Price Planning Price planning is an activity that enterprises help to deal with various price relationships within enterprises in order to achieve certain marketing goals. It is conducive to achieving the long-term business objectives of enterprises, creating long-term competitive advantages and alleviating the great pressure of price competition. 8. Marketing Channel Planning Marketing Channel Planning Bureau effectively connects manufacturers, middlemen and consumers. 9. Promotion planning promotes sales, referred to as promotion, helps consumers understand the benefits that products or services bring to buyers, and promotes and influences people's buying behavior and consumption patterns. 10, advertising planning Advertising planning is the operational planning of advertising communication activities, and it is to gain market trust from distribution ... >>
Question 9: What is planning? Many people interpret the simple division of planning as: enterprise, which means attempt and intention. Planning is planning, planning and planning again. Planning is the planning, planning and planning of intention or attempt.
In fact, "planning" is not the same as planning, but refers to all acts of planning, creativity, design and implementation in business. The functional planning of planning is to provide a scheme designed according to the principle of benefit for rational decision-making. Avoiding risks and pursuing maximum benefits are two major functions of planning. Interpretation Planning originated in Japan and was formed in Taiwan Province Province. It is the enterprises in Taiwan Province that bring the planning to the enterprises in Chinese mainland. However, the real source of traceability planning should be traced back to enterprise consultants or enterprise consulting institutions in Europe and America.
Planning is a strategic system, which widely involves the development strategy and brand strategy of enterprises. In a narrow sense, it involves marketing management, advertising strategy and market management of enterprises.
Harvard defines planning as a procedure, which is essentially a rational behavior using brain power. It is an immediate decision on what will happen in the future, that is, planning is to decide in advance what to do, when to do it, how to do it, and who to do it.
Planning is the most basic element in management function, the engine to start an enterprise, the whole process from conception to planning to implementation, and the foundation of enterprise management, marketing and brand management. Planning provides a scheme designed according to the principle of efficiency for rational decision-making If an enterprise lacks planning power, it will inevitably decline. The strength of planning power is the key condition to determine success or failure, and avoiding risks and pursuing maximum benefits are the two basic functions of planning! The classification of planning includes: market research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, price planning, marketing channel planning, promotion planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning and relationship marketing planning. The generation process plan (or scheme) of the plan is a concrete idea to realize the plan. A successful project usually needs to go through the following planning process:
1. Ask questions or strategies
Step 2 Collect existing information
3. Conduct market research
4. Analysis and statistics
5. Discuss and stimulate creativity
6. Choose a feasible scheme
7. Implementation and ex post review
Question 10: What exactly does a marketing plan do? Market planning
-Professionals who are engaged in using scientific thinking and methods to create ideas, plans and designs for the overall activities of social and economic organizations systematically and scientifically for the purpose of making profits, so as to achieve the best results. The main work includes: planning target positioning, planning diagnostic investigation, planning creative conception, planning scheme demonstration, planning implementation and operation, planning evaluation service, etc.
L overview of responsibilities:
According to the actual situation of enterprises and products, plan the market strategic target system;
Study the macro information of the market, including market trends, technological development trends, changes and trends of national and local policies, and collect product and market information;
Formulate and plan the company's brand strategy, including the positioning of new products, marketing plan and overall design, in order to enhance brand sales;
Responsible for the planning and management of corporate image, brand image and commercial packaging, organize the preparation of large-scale market planning and design schemes, and guide the production of various publicity materials, product manuals and sales support materials.
L core competitiveness:
Knowledge requirements: bachelor degree or above in marketing, advertising, communication or related major, able to independently organize the formulation of market regulations, marketing strategies, product development, etc.
Skills requirements: strong market perception, keen grasp of market trends and market direction; Have the on-site management ability of large-scale activities, strong expression, understanding and public relations skills and teamwork spirit.
Experience requirements: at least three years working experience in related positions. Experience in market development and sales of large-scale projects and experience in business negotiation.
L professional status:
China's market planning industry originated in the early 1980s, and initially appeared in the form of creative companies. In the mid-1990s, a large number of foreign planning companies entered China. Since then, the planning industry has bid farewell to the era of "ideas" and entered the stage of professional development. At present, there are more than 10000 professional planning companies in China, and the number of employees reaches 1 10,000. However, there is a certain contrast between the current situation of the industry and the needs of economic development. On the one hand, the industry itself lacks policy guidance and standardized operation, and the whole market is in a situation of spontaneous chaos; On the other hand, few people in enterprises have received systematic and professional planning training, which leads to the low overall quality of planning practitioners and can not meet the growing demand for business innovation. Professional planners with excellent professional knowledge, familiarity with China's national conditions and practical experience in planning have become talents in short supply in the market.
L career trends:
Development path: At present, there are three main types of personnel engaged in market planning in China: first, students majoring in business planning, marketing, Chinese and economic management in colleges and universities; Second, personnel engaged in planning, consulting and advertising agency; Third, employees of marketing, planning and public relations departments of enterprises and institutions, staff of social organizations, freelance planners and editors, and journalists of the media.
Transformation opportunity: transforming from a market planner to a "business planner" is a shortcut to improve self-worth and professional "gold content".
L salary status:
Most well-known marketing planners earn more than 700 thousand yuan a year, and the salary consists of basic salary and product sales commission.
L risks and rewards:
Market planning is the overall design and implementation of a systematic project, which is not only an independent profession, but also a profession that permeates all social and economic industries. In today's society, all kinds of planning, including advertising planning and marketing planning, have a considerable market. Every day, we can feel the beautiful whirlpool carefully created by the planning masters, and we will willingly fall into it if we are not careful. With the development of knowledge economy, the planning industry is attracting more and more young people with its charm of "strategizing and winning thousands of miles".