Publicity is essential in the marketing of indoor children's paradise. Only innovative and creative publicity methods can attract people's attention, and children's paradise also needs to choose publicity methods according to its own actual situation.

1. Leaflet+gift temptation. Sending leaflets and gifts around the bustling business district or school can have an immediate effect;

2. Word of mouth. Explore potential customers through experienced customers and spread word of mouth;

3. Outdoor advertisements for 3.LED screens, stations, taxis, etc. In the mall;

4. Major new self-media platforms, such as WeChat official account and Weibo.

Second, the promotion of marketing strategy

Promotion is a common marketing method, which mainly attracts more people's attention with great discounts and then urges people to spend. Promotion can not only gather more popularity for the park, but also bring considerable income to the children's park.

1. At the beginning of the opening of Children's Park, a free experience zone was set up. The experience time is controlled at 1-2 hours, which will come to an abrupt end when children are having fun. If children want to continue this experience, they will incur expenses again.

2. Package tickets, monthly tickets, season tickets and annual tickets. Different levels of fares are suitable for different groups of people.

3. Group discount. Let customers bring customers to you.

4. Get a membership card. Members or children can enjoy exclusive discounts or give gifts on their birthdays. Cultivate loyal consumers and increase consumption viscosity.

Three. Marketing strategic activities

Organize all kinds of fun and interesting children's play competitions and parent-child theme activities regularly or irregularly to attract children and parents, accumulate popularity and enhance parent-child feelings; At the same time, it will stimulate the consumption enthusiasm of children and parents, enhance parents' sense of identity and trust in the park brand, expand the influence of children's parks, and help parks quickly occupy surrounding markets.

Fourth, the management of marketing strategy.

Logistics support is one of the most critical factors to bind customers. First of all, we should ensure the safety of children's playground, including regular maintenance of equipment, attention and timely disinfection, complete safety facilities and personnel, and ensure the personal and property safety of customers. In addition, you can also hire experienced parenting experts to consciously guide and educate your children, so that children can really enjoy education and let children and parents really fall in love with your children's paradise.

Verb (abbreviation of verb) marketing strategic service

Children are consumers of children's paradise, but parents are decision makers, and the decision-making power of children's consumption lies with parents. Children's paradise should not only win the love of children, but also gain the recognition of parents. Intimate service can enhance the customer experience. Amusement parks can improve service quality by setting up rest areas and providing free WIFI, drinks and meals.