Nowadays, influenced by consumer culture, contemporary college students' ideology and morality are characterized by lack of sense of responsibility, outstanding personal values and declining moral standards. In order to better carry out ideological and moral education, traditional culture should contain rich resources. It is desirable to combine traditional moral thoughts with contemporary college students' ideological and moral education from the perspective of "takenism", which is conducive to enriching and enriching the content of college students' moral education.
At present, China's modernization is far from complete. For various reasons, the ideology of taking consumption as the principle and pleasure as the ideal has been completely established in daily life, which obscures the sublimity of mainstream culture and the enlightenment of elite culture, forcing them to absorb and learn from this pleasure culture, thus further leading to the "marginalization" of elite culture and the popularization of mainstream culture. The serious consequence of this consumption-oriented culture is that not only the whole culture turns to pleasure, but also people put all the meaning of life on money, which makes today's society more alienated from moral cultivation, despises the value system, and repositions the relationship between people and themselves and the world in an extremely narcissistic way, and is no longer ridiculed as pale and careless. Under the fashionable packaging, we enjoy the pursuit of the sacred public. "It is shrouded in nihilism that permeates the surrounding world and permeates the human spiritual field ... At this point, human's pursuit of truth, goodness and justice has been continuously dissolved by language, and the value of life and the meaning of the world have disappeared in the operation of words and words." [1] People listen to the traction of desire, follow the "happy principle" and seek the satisfaction of "ID". Faith disappears, value rationality collapses, and the people who seek all day are only a few meters long, and no matter how far away, it is only the difference in quantity. It's not about things, or how to get rid of things. I don't know the height of the sky or the thickness of the earth.
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Macro climate affects micro environment. Although the university campus is relatively independent from the society, it is an indispensable part of the whole society. Moreover, outside the campus, teachers and students inevitably have to deal with secular society, which has brought an impact on college students' ideology, moral concepts and behavior, making contemporary college students' ideology and morality present the following characteristics:
Lack of responsibility. With the deepening of reform and opening up and the rapid development of society, various ideas collide fiercely, and students' sense of competition is also increasing, which has played a positive role in continuously improving the intelligence level of talents. However, in the face of fierce competition, students' pressure is getting heavier and heavier, and their psychological endurance is becoming more and more fragile. As a result, many students only pay attention to personal struggle and gain, only stay in personal fame and fortune, with low recognition of collectivism values, weak sense of moral responsibility and obligation, and lack of due sense of responsibility and mission. In real study and life, some students lack inner motivation and enthusiasm, and often have some bad behaviors such as slackness, laziness and vulgarity. Many students regard joining the party and becoming student cadres as a means to realize their personal interests, thus realizing their personal development and requirements. Some students relax once they join the party and become cadres, even worse than ordinary students. Some students lack the courage and confidence to overcome difficulties and setbacks. Once they encounter a little more resistance, they often show incredible fragility and even end their young lives in an extremely irresponsible way. Some students overemphasize self-worth, and when there is a contradiction between collective interests and personal interests, they put themselves above the collective and oppose personal self-worth and social value, showing a strong individual-oriented behavior [2].
Outstanding personal value. With the increasing erosion of the market economy, some college students are self-centered in the choice of specific values, unilaterally pursuing the realization of personal values, personal interests and personal needs, and only talking about taking, not paying. They believe that individual contribution should be equal to social demands, group consciousness is weakened, and teamwork spirit is hidden. Many students put the realization of higher economic income and a stable life in the first place, study hard for better personal development, emphasize material interests, pursue practicality, and even fall into the quagmire of extreme individualism. In their view, life is flowers and plants, and the pursuit is carefree material enjoyment. Live for yourself. As for others, nations and countries, they can all be left behind. "Subjectively for yourself, objectively for others" is often their motto. Some students even equate the simplicity of value scale in commodity economy with social moral scale, and mistakenly believe that only by obtaining real money and material can they truly realize their own value.