Now I feel that people are too impetuous. Few entrepreneurs do business with heart. When they expand their enterprises to a certain extent, they will seek listing to win the attention of capitalists and realize their own interests.

First, who did you learn it from? Is an online education company, but they have been in trouble recently, and from time to time, negative news such as company layoffs and stock price plunging broke out. Recently, Grizzly Bear Research Institute, a short-selling organization in Canada, issued a report "Seven Reasons why Deloitte can't sign the annual audit with whom", pointing out the reasons such as false cash flow, false expenses and false teacher qualifications, and judging who Deloitte can't sign the annual audit report with. This is the report on who shorted with 16, and its share price closed at $ 27. 18, down 8.73%. In more than two months, the share price of Who studied dropped sharply from the high of 149.05 dollars in October this year to 27 18 dollars on April 8, and the market value shrank by nearly 200 billion yuan.

Second, why this happens is mainly because the competition in the online education market is intensifying and the industry is burning money, but there are also some problems in the operation of its own company: 1. Financial fraud was questioned. With the rapid development of performance, the rapid growth has also brought doubts from the outside world, and the financial data of some companies cannot be recognized by the market. 2. Suspected of teacher qualification certificate fraud. The number of teachers disclosed in the annual report is far greater than the actual number of professional teachers.

Third, how to solve their own difficulties Faced with this dilemma, enterprises should find ways to get out of the predicament instead of being knocked down by it. We should do it from the following aspects: 1. Innovative product thinking. Educational institutions should have a clear positioning of their own products, formulate reasonable and scientific growth paths and goals for their own institutions, and have their own product characteristics and reasonable layout. 2. Scientific sense of financial operation. Professional financial personnel should be used for standardized financial management, so that the operation can be targeted. 3. Supplementary academic education. Online education should always keep in mind its own goal, that is, to serve the existing academic education and supplement it, instead of putting the cart before the horse.