At the "2020 Open Cooperation Conference of TI Smart Education", China Academy of Educational Sciences, Oliver Wyman Consulting and Good Future Group released the "2020 China K 12 TOB Market Development Report". The report comprehensively and systematically analyzes the demand and development of China's education and training for the B market from the perspectives of policy impact, enrollment management, educational administration operation and teaching and learning support.
Wang Su, director of future lab, Chinese Academy of Educational Sciences, said that under the impact of the COVID-19 epidemic, the education and training industry encountered a crisis of survival and also ushered in an opportunity to explore new models. The new generation of information technology will become an important driving force for the upgrading of education and training formats. For the education TO B market, the online and offline integration model will play a huge role in the post-epidemic era.
The report shows that in recent years, K 12 education and training industry in China has developed rapidly with a compound annual growth rate of nearly 30%. In 20 19, the market size of China K 12 education and training industry exceeded 800 billion yuan. However, affected by the COVID-19 epidemic, a large number of off-campus training institutions had to close their schools. The report predicts that in 2020, the teaching and training market of K 12 in China will shrink by 50% to about 400 billion yuan.
The report speculates that with the gradual relief of the epidemic, the education and training market in China K 12 in 200212 can be restored to 730 billion yuan; By 2025, the market scale can exceed 654.38+0.4 trillion yuan, and the proportion of different disciplines is basically stable. In this regard, Wang Su pointed out that with the accelerated application of technologies such as 5G and artificial intelligence in educational scenes, the education TO B industry will better empower off-campus training institutions, help them improve the quality of running schools, and become an accelerator for the development of education and training industry in China.
The report shows that in recent years, different types of offline training institutions in China have different degrees of development difficulties in enrollment and drainage, teaching, educational operation and back-end management. At the same time, stimulated by the epidemic, online education has made a breakthrough, and the market share has risen rapidly from 5% to 15%, and the online industry trend is obvious.
In response to the impact of the epidemic, the demand for the B-end market in the education and training industry has expanded rapidly. During this period, a number of educational TO B service providers quickly responded to the call of the country to "stop learning" and helped more offline teaching and training institutions to tide over the crisis. For example, the Good Future Education Open Platform launched the "Safe Harbor Plan" after the outbreak of the epidemic, and opened online live teaching solutions to the industry. During the epidemic, the "Safe Harbor Plan" helped more than 40,000 off-campus training institutions across the country to smoothly transform and go online.
The report predicts that the educational TOB market in China will usher in a period of rapid development. In 20 19, the market size of education TO B is close to 27 billion yuan, and it is predicted that the overall market size will exceed 1000 billion yuan by 2025.