First, the current problems in the cultivation of innovative and entrepreneurial ability of college students in China
By studying the innovation and entrepreneurship education held by Chinese universities, it is found that under the influence of mass entrepreneurship and innovative measures, Chinese universities have gradually realized the importance of cultivating innovative and entrepreneurial talents, and carried out corresponding practical exploration in this respect, and achieved phased results [1]. However, looking at the current basic situation of talent training, there are some problems in the cultivation of college students' innovative and entrepreneurial ability, which seriously restricts the cultivation of college students' innovative and entrepreneurial ability. First, college students' own awareness of innovation and entrepreneurship is insufficient, and their initiative to accept innovation and entrepreneurship education is low, which leads to the lag in the cultivation of college students' awareness of innovation and entrepreneurship and cannot promote the in-depth development of innovation and entrepreneurship education activities. Secondly, the personal guidance ability of university tutors in innovation and entrepreneurship education is insufficient, and it is difficult to provide targeted guidance for students with practical experience in innovation and entrepreneurship. Insufficient understanding of the current situation of innovation and entrepreneurship development in related industries in China will have a negative impact on the in-depth promotion of innovation and entrepreneurship education activities, and will not guarantee the achievements of innovation and entrepreneurship education, which will greatly restrict the improvement of college students' innovation and entrepreneurship ability. Therefore, in the new era, we should actively explore measures to strengthen college students' innovation and entrepreneurship ability, create a good educational environment and talent training environment, and highlight the comprehensive development effect of talent training.
Second, the current optimization measures for the cultivation of innovation and entrepreneurship ability of college students in China
Based on the problems encountered in the process of cultivating college students' innovative and entrepreneurial ability, in the process of optimizing and adjusting teaching organization activities in the new period, a more scientific training scheme for students' innovative and entrepreneurial ability should be formulated to gradually realize the goal of cultivating talents in colleges and universities.
(A) to clarify the overall thinking of innovation and entrepreneurship education.
On the basis of comprehensive and systematic analysis of the basic development of innovation and entrepreneurship education in colleges and universities, in order to improve the comprehensive development effect of innovation and entrepreneurship training, it is necessary to comprehensively examine the learning and growth characteristics of college students, adhere to the educational concept of connotative development on the basis of scientific adjustment of innovation and entrepreneurship education activities, organize and carry out various personnel training work with cultivating college students' innovation and entrepreneurship ability as the core, and then clarify the guiding principles of innovation and entrepreneurship education practice. Scientific planning should be made in the overall design work to ensure that it can support the deepening development of teaching activities [2] In the practical exploration activities of college students' innovation and entrepreneurship education, we can take serving local economic and social development as the guidance of teaching organization activities, systematically analyze the demand for innovative talents in local economic construction activities, optimize the cultivation of innovative talents according to specific conditions, and then highlight the local characteristics of cultivating talents' innovation and entrepreneurship ability, improve students' ability to solve practical problems, and lay a solid foundation for students to better participate in innovation and entrepreneurship practice.