Taiwan Province Province, the treasure island of the motherland, is a good place for butterflies to grow, with warm climate, abundant water and lush flowers. There are many mountains and valleys in Taiwan Province Province. Every spring, groups of colorful butterflies fly over the flowers, through the Woods and streams, and rush to the valley for a party. People call these valleys the Butterfly Valley. The scenery in Butterfly Valley is very charming. Some valleys only have a yellow butterfly valley, in the sun. It's spectacular. There are several kinds of butterflies in some valleys, flying up and down in colorful colors. Just like someone threw handfuls of colorful petals into the air, they drifted in and out with the wind. Butterfly Valley attracts a large number of Chinese and foreign tourists. When people arrive here, they will be surrounded by flying butterflies. These elves are welcoming guests.

: 2. Taiwan Province tourism advertising words

1. Pick up your public morals from the dustbin. (Public service advertisement of Taiwan Province Laibao Securities Company)

2. vitality has nothing to do with age. (Public service advertisement of Ningbo Elderly Rehabilitation Center)

Water is the source of life. Saving water is everyone's responsibility.

4. New Beijing, Great Olympics. (Beijing Olympic bid Committee public service advertisement)

5. Love life and Fang La. (Fang La Cosmetics)

6. Add soy sauce and make it delicious.

7. Smart mothers can use zinc. (Sanjing brand zinc gluconate oral liquid)

8. Your hope is my possibility. (corporate advertising words)

9. Feel the sunshine and give hope. (Project Hope slogan)

10, sour and sweet, and has a taste of self. (yogurt advertising words)

Expand knowledge:

Advertising, as its name implies, is advertising, which is to tell the general public something. As far as its meaning is concerned, advertising can be divided into broad sense and narrow sense. Broadly speaking, advertising refers to advertisements that are not for profit, such as government announcements, announcements and statements of political parties, religions, education, culture, municipal and social organizations, etc.

In a narrow sense, advertising refers to advertisements for profit, usually commercial advertisements or economic advertisements. It is a means for industrial and commercial enterprises to spread commodity or service information to consumers or users through advertising media in order to promote commodities or provide services. Advertising is such an economic advertisement.

3. Taiwan Province Tourism Advertising Copywriting

PayEasy, shopping with you all your life (PayEasy shopping website)

Once bought, it is the best (corporate image of Wellcome Department Store)

Accumulate a better self bit by bit (credit card/new bank)

Life begins with 30 wealth (corporate image of wealth management/Guotai World Bank)

Extraordinary and Ordinary (Volkswagen Brand Image Advertising/Volkswagen Bank)

If you don't, I don't want to be apart, and we will be together forever (Isabel)

Ask Canon to print for you every day! (Printer/Canon in Taiwan Province Province)

Daikin saves Daikin (Daikin variable frequency air conditioning)

Make sausage with heart (black bridge sausage)

Take care of your favorite with your favorite (Outlander/Mitsubishi Motors)

You may not be outstanding, but you must be different (104 Human Bank)

My new eight-point study! (boyfriend jeans /BRAPPERS)

Every word (IDD/Chunghwa Telecom)

Home of Faith, Trust and New Happiness (corporate image/belief home)

It's so hot in summer that it should be hot (Haagen-Dazs Haagen-Dazs)

Stand upright, not only stand upright, but also stand upright (stand upright-calcium tendon ingot)

Love is the best service (Wealth Management/Taiwan Province New Bank)

Be yourself, be yourself. Be your boy! (Dear)

A bottle of dirt is enough for him (3MMollie universal detergent)

4. Taiwan Province Taibei Tourism Promotional Film

Moderator-Yu Shengchun

Yu Shengchun, male, graduated from the vocal music department of Shenyang Conservatory of Music, joined China CCTV on 200 1, and hosted ten CCTV programs such as Contemporary Workers, Contemporary Education, Man and Society, Geographical China and Variety Coffee Show. His hosting style is sincere, optimistic, witty and natural. He is one of the outstanding hosts of CCTV. There are several promotional videos used, including people from Taiwan Province Province.

5. Tourism advertisements in Taiwan Province Province.

Tangyuan in Taiwan Province Province is nutritious and delicious.

6. Slogans to attract tourists to Taiwan Province Province.

8. Major tourist attractions and key places. Thank you for coming to Taiwan Province Province and welcome you to Taiwan Province Province.

1. Taipei 10 1 The building is located in Xinyi Planning Area, the most prosperous financial and trade circle in Taipei. With a total height of 508 meters, it is the second tallest skyscraper in the world. In terms of architectural style, Taipei 10 1 combines the oriental classical culture with the local characteristics of Taiwan Province Province, and creates endless impressions through high-tech materials and steadily rising bamboo shapes. In addition to combining securities, finance, corporate headquarters, industrial and commercial activities, entertainment, life, shopping, food and other uses, it has become a new landmark in Taiwan Province Province.

Located in Shuangxi, a suburb of Taipei, the Palace Museum has a collection of 650,000 world-famous cultural treasures, most of which were collected by the former royal family, covering the uninterrupted history of Chinese culture for more than 5,000 years, which is unique in the history of world civilization. Especially after the renovation in February last year, digital learning space and diversified catering service facilities were added, and cinemas and cultural shops were added. Next to the Forbidden City, the memorial hall of Zhang Daqian's former residence was rebuilt, and many masterpieces and cultural relics were collected. The wall clock in the room stopped at 8 am 15 to commemorate the death of Zhang Daqian.

Sun Moon Lake is located in Yuchi Township, Nantou County, with an altitude of 760m. The water source comes from the Hehuan mountain system in the upper reaches of the turbid water stream. It belongs to Reservoir Lake Scenic Area, with an area of 100 square kilometers and 33 kilometers around the lake. The northern half is shaped like a sun gear and the southern half is shaped like a moon hook, hence the name. According to Japanese records, in order to generate electricity, the Japanese built an underground waterway of 15 km, which flooded many hills next to a depression and became today's Sun Moon Lake, surrounded by mountains and water layers. Because it is a living reservoir, algae are not easy to breed and the water quality is transparent. It can be used to breed fresh and greasy bent fish, Chili fish and pond shrimp. Generally speaking, only by traveling around the lake by boat and close to the pool can we fully appreciate the beautiful scenery of Sun Moon Lake in the morning and evening.

4. Alishan, located in Alishan, Chiayi County, is the sacred mountain of the local Zou aborigines. The sunrise and sea of clouds in Alishan are even more international tourist attractions. In recent years, international tourists have gradually noticed the value of Alishan Forest Railway. As one of the three remaining alpine forest railways in the world, Alishan Railway was built at 1899, with a total length of 71.4km.. From Chiayi, 30 meters above sea level, to Alishan Station, 22 16 meters above sea level. Through 49 tunnels and 77 bridges, you can enjoy the changes of plant species and beautiful mountains and valleys in different forest zones such as heat, warmth and temperature along the way. Especially in order to adapt to the steep mountain shape on the way, it is necessary to hover around Independence Mountain to the top of the mountain. Even because it is zigzag, the train has to be dragged forward and pushed back from time to time, so it is called hitting the wall.

Mt. Yushan, located in the central part of Taiwan Province Province, is a key alpine national park in Taiwan Province Province. The mountainous area is magnificent, covering Nantou, Chiayi, Kaohsiung and Hualien, with an area of over 654.38+ million hectares. 1966, two young people in mountainous areas overcame all kinds of difficulties and hardships and moved the bronze statue of Yu Youren, a the Communist Party of China (CPC) veteran and cursive writer, to the top of Yushan Mountain and erected it, realizing Yu Youren's last words to bury me in the mountains and see my mainland. As a result, Yushan once reached a height of 4000 meters. 1995 the head of the bronze statue of Yu Youren was sawed off by an independent mountaineering group. Therefore, officials in Taiwan Province Province replaced it with stone products symbolizing Yushan. As the top of Yushan Mountain is the highest mountain in Taiwan Province Province, politicians in Taiwan Province Province often take Yushan Mountain as a symbolic trip.

6. The Aihe River in Ai He, Kaohsiung, which runs through the downtown area of Kaohsiung, is about 16.4 km long and is one of the main rivers in Kaohsiung. Yancheng, where the Love River flows, was once an important international commercial and shipping town in southern Taiwan Province, where Qian Fan once shuttled. However, industrial pollution and improper discharge of urban sewage make Aili

7. Kenting is located in the south of Pingtung Peninsula at the southernmost tip of Taiwan Province Province, surrounded by the sea on three sides. Its development began at 1877, and the Qing court zhaofu bureau recruited a large number of able-bodied men from Chaozhou, Guangdong Province to reclaim wasteland, hence the name. Kenting is the only tropical area on the island of Taiwan Province Province, with beautiful vegetation and coastal topography, rich wildlife and rich activities in the surrounding waters, including diving, windsurfing, banana boats and snorkeling. The underwater landscape has reached the international first-class level, so it attracts a large number of international people to travel here. The streets in Kenting have a unique exotic flavor and nightlife.

8. Taroko Pavilion in Hualien spans Hualien, Nantou and Taichung, and is famous for its magnificent and almost vertical marble canyon landscape. Walking along the valley of Wulixi, you can see all steep cliffs, cliffs and canyons, as well as winding caves and tunnels, Dali rock formations and streams. Taroko Pavilion is surrounded by huge peaks with a drop of 3,742 meters, creating complex vegetation. In order to communicate the traffic on the east and west sides of Taiwan Province Island, in 1950s, a large number of retired Kuomintang officers and men headed by Jiang Jingguo dug a dangerous passage on the high mountain, which is the Central Cross Road connecting Taroko and Taiwan Province Province. Taroko archway with full flavor in China is recognized by ordinary tourists as the starting point of Zhongheng Highway, and it is also a popular scenic spot for taking photos as a souvenir.

: 7. Advertising language of famous scenic spots in Taiwan Province Province.

1. The golden butterfly dance symbolizes a bright tomorrow.

2. A beautiful little life, dancing in Butterfly Valley.

3. Butterfly Valley in Taiwan Province Province, witness, the most beautiful moment.

4. Butterfly Valley in Taiwan Province Province is a paradise for tourists.

Hot springs are always salty and light, and bathing and recreation are two ways.

6, Damei Butterfly Valley, wonderful and extraordinary!

7, charming butterfly valley, nourishing the heart is more eye-catching.

8. Gather the aura of heaven and earth and enjoy the beautiful scenery of Butterfly Valley.

Recently, Green Arrow has launched a new advertisement. Don't wait for animals to say hello to you. I have to remind people that I don't like that advertisement. Don't wait for Jia Ling to make it for you. It was frequently broadcast on buses and CCTV channels last year. This advertisement endorsed by Jia Ling caused many netizens to vomit last year and was even rated as the worst advertisement of the year. Why?

1. Product Positioning of Green Arrow Gum

Wrigley gum has always had a popular slogan: fresh breath brings us closer.

The target consumers of chewing gum are mainly young people. In the past, advertisements were also aimed at this kind of young audience, with fresh style, high value, Mayday, Yi Jianlian and other youthful images. After Yida launched a series of sweet and sour advertisements, Green Arrow also invited Mayday to endorse a series of advertisements for pk. The younger generation likes a fresh and loving style, and this advertisement has a good reputation;

2. Jia Ling's image positioning.

Jia Ling is famous for performing comic sketches, but she is not famous among young people and has been wandering in the entertainment circle.

In 20 12, with her participation in Hunan Satellite TV s0755-79000, her unpretentious woman image became popular, which also made more young people realize this woman who is not outstanding in appearance but cheerful and funny.

3. The objective factor affecting advertising: the image of the spokesperson.

When choosing an advertising spokesperson for a product, the main consideration is whether the image of the star is consistent with the positioning of the product.

If Pan Ting will choose Tang Wei with excellent temperament and charm, Rio cocktail party will choose Zhou Xun with charm, independence and low-key characteristics.

The image of the spokesperson in the eyes of consumers and the age of fans have an influence on the advertising of products. For example, fans in Chen Bailin and Kai Ko, out of their love for stars, will search for micro-film advertisements of cute duo and buy cute duo to support idols.

4. Subjective factors affecting advertising: advertising content and production.

In fact, the quality of an advertisement depends not only on the objective factors of the spokesperson, but also on the subjective factors of the advertising content script.

Jia Ling's advertising actually continues the nature of the Mayday Green Arrow advertising series, which is a plot advertisement, but there are the following problems:

(1) The advertising theme is not clear.

This advertisement tells the story of a humble female clerk in the office who, inspired by Jia Ling, voluntarily confessed her secret love to her male colleagues. Although the plot is simple, I have to say that Jia Ling is really aggressive and exaggerated to the extreme. What do you mean by scratching? Why is she jumping around there with a green arrow? The audience is also most disgusted with this plot.

Finally, the advertising language only published one sentence: Tang and other Jia Ling made moves. Most people will only remember this sentence after reading it, but they won't. I don't know what this advertisement has to do with Green Arrow.

(2) The advertisement is dark.

The tone of this advertisement is very old-fashioned in Taiwan Province Province. Maybe the producer tried to create this feeling, but it was a real test when he saw this advertisement on a bus with poor light. The light of the advertisement is too dim for the audience to see. I don't pay attention, which is why many people don't know what the advertisement is saying after reading it.

The advertisement of Green Arrow may want to change its style and add more entertaining and funny factors to distinguish it from competitive advertisements. However, this advertisement is really terrible, and it also makes the green arrow small and fresh. I just hope that Green Arrow's latest animal advertisement can stand the test of the market.

8. Are the tourist advertisements in Taiwan Province Province effective?

Both the National Palace Museum and the Summer Palace in Taipei are female voices. It is also the top strength.