Questionnaire, also known as questionnaire or inquiry form, is an important tool for market research, which is used to record and reflect the content and form of investigation items.

1, part of the questionnaire

A formal questionnaire usually includes the following three parts:

Part I: Preface. Mainly explain the theme, purpose and significance of the survey, and express gratitude to the respondents.

Part II: Text. This is the main part of the questionnaire, and some questions are generally designed for respondents to answer.

Part III: Appendix. This part can register the relevant information of the respondents and collect information for further statistical analysis.

2, the function of the questionnaire

(1) can correctly reflect the purpose and specific problems of the investigation, highlight the key points, make the respondents willing to cooperate and help realize the purpose of the investigation.

(2) Being able to correctly record and reflect the facts answered by the respondents and provide correct information.

③ A unified questionnaire is also convenient for statistics and collation of data.

Questionnaire design is an important part of market research. In order to get useful information, you need to ask accurate questions. It is best to determine the value of the question by asking questions: how will you use the survey results? Doing so can prevent you from wasting your time on useless or inappropriate questions. To design a perfect questionnaire, we should do some interviews in advance, draw up the first draft, and then modify it into a formal questionnaire after experimental investigation in advance.