In recent years, because people are often more interested in career choice, the knowledge they have learned in school may not be able to adapt to social changes, so various training institutions have increased rapidly, including skills training and knowledge training. However, with the increase of the number of training institutions, the competition is becoming more and more fierce. How to make your own training institutions stand out and be unique is the key to brand promotion.
New marketing solutions (currently there are four categories, and of course there are more):
First, posting contest: posting to the target forum will increase the number of entries, and posting to 1 will be read by at least 4 people.
Solve the problem:
1, the cost of outdoor advertising is high, and the effect cannot be monitored; Post to solve regional problems and cover all local forums.
2, keyword ranking burns money like running water, which may not work.
3. Publish it once, monitor it at any time, grasp the information of potential objects, and deepen the brand impression.
Effect evaluation:
Soft text is best posted in the form of a combination of pictures and texts. The posted articles can be articles collected by the essay contest, and each article has a website link.
Through this posting contest, the number of websites has risen rapidly, ranking higher, and at the same time, through the keyword setting of articles, the search volume and visits of websites have been indirectly improved.
Based on the spread rate of 1: 4 per post, the number of people affected exceeds 200,000, and the publicity effect is long-term. As long as the post is not deleted, the scope of influence will continue, which is more lasting and advantageous than traditional media advertisements.
Maybe you will say that someone in our company posts specially, but think about it, how much can he post a day, and can the effect be compared with that of large-scale posting?
Second, blog marketing: topic marketing, blog posts.
Solve the problem:
1, using certain topics to form word-of-mouth communication effect, so that the school's popularity can be spread more widely;
2. Use the role of blogger's own opinion leader to instill brand image in readers.
3. Interact with potential students and master their trends.
Effect evaluation:
Disseminate articles about websites with extensive communication significance to the outside world through blogs to achieve the purpose of in-depth marketing.
The content of the article has been carefully designed and has the nature of public relations, including keywords (mainly soft articles) that can directly attract people's attention. Click directly to enter the website.
Third, QQ signature: advertising language+website, 1 person affects hundreds of people.
Solve the problem:
1, using certain topics to form word-of-mouth communication effect, so that the school's popularity can be spread more widely;
2. Use the role of blogger's own opinion leader to instill brand image in readers.
3. Interact with potential students and master their trends.
Effect evaluation:
Combine a classic website advertisement with the website to achieve the purpose of virus marketing. If a person hangs an advertisement, it will affect hundreds of his friends. It is estimated that there will be 2500 QQ signatures, and then it will affect at least 300 friends of these 2500 people. The range of transmission is conservatively estimated to reach 750,000 times.
4. News source: Being able to publish news on the education and training website is the winner.
Solve the problem:
1. Using the influence of news websites to enhance brand image is more cost-effective and effective than online advertising.
2, the news dissemination rate is high, if the quality is high, it can be reproduced, which saves costs than the school's media public relations.
News can interact with potential students, and they can leave messages, so as to grasp the real thoughts of potential students.
By making news source, you can publish soft articles on websites that students often pay attention to. Using the powerful influence of soft-text publishing websites, not only can search engines collect high-quality news, but also can influence the members in these websites, reach the core group directly, and let the educated take the initiative to understand the websites and schools, thus forming potential consumer groups.
Through observation, it is found that there are some problems in some advertising methods currently used in the training and education industry, and new marketing methods are very scarce, which leads to the same brand promotion of various training and education institutions and fails to achieve the effect of being unconventional.
Current advertising methods and existing problems;
1, outdoor advertising costs are high, and the effect cannot be monitored.
2, keyword ranking burns money like running water, but it doesn't necessarily work, and it can't stop the entry of garbage traffic.
3. Brand communication is the key to the training and education industry. If the school has a bad reputation, it will be difficult to recruit more students.
4. The lack of marketing means leads to the word-of-mouth effect can not be carried out on a large scale, and it has not formed a large-scale word-of-mouth effect.
The above is Bian Xiao's sharing, and I hope it will help everyone.