Spell the price?

In commercial warfare, price war is a common tactic, and both physical merchants and e-commerce companies are always happy with this tactic. This year's double 1 1 is no exception. From the contents of recent double 1 1 strategy conferences, it is not difficult to see that all major e-commerce giants have invested huge human and financial resources to prepare for a decisive victory in the price war.

Spelling?

Every time it is double 1 1, the merchants strive to make a breakthrough than the last time, and stimulate consumers' desire to buy through innovative marketing methods, thus improving sales performance.

From the entertainment point of view, this year's double 1 1 is the double1/Spring Festival Evening jointly held by Alibaba and Hunan Satellite TV. The party will start at 20: 30pm on June 1 10, and will be broadcast live in Beijing Water Cube for 4 hours. Director Xiaogang Feng will be the general director of the party.

The preparation strategy of the seller's double 12 will be explained in the afternoon of Golden Spider Education 1 15 on the second floor of Building B, School of Continuing Education, Shenzhen University, from double 1 1 2 to double 12, so that it can be sold in by going up one flight of stairs. The diversification of gameplay also stimulates sellers to expand new sources of traffic.

Fight for service?

Are consumers really intoxicated in the double 1 1 shopping carnival created by e-commerce? The answer is not decided by the enterprise, but depends on the satisfaction of consumers. Nowadays, the development of the Internet has accelerated the arrival of the era of experience economy, and the link experience including after-sales service and delivery experience has become the key factor to determine whether consumers are satisfied with online shopping.

Cainiao.com, Alibaba's big data logistics platform, recently announced that it will invest 1 1 billion yuan this year to encourage express delivery companies to improve distribution efficiency and fully protect the logistics experience of consumers' online shopping. At the same time, the rookie also provided the courier company with the forecast data of double 1 1 express. Since September this year, rookie has provided multiple batches of data forecasts to 15 major express delivery companies. The purpose of providing these data is mainly to help express delivery partners allocate capacity and capacity, and enterprises can prepare capacity in advance according to the forecast data.