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How much is the deposit for opening a Taobao shop and how to pay it?
1, store flagship store, deposit 1.5 million yuan;

2. Operating a special commodity franchise store in Chinese mainland that has not applied for a registered trademark, with a deposit of 6,543,800 yuan+0.5 million yuan;

3. Tmall operates a wide variety of "books, videos" and "electronic ticketing vouchers". The deposit collection method is: 50,000 yuan for flagship stores and specialty stores, and 6,543,800 yuan+10,000 yuan for franchised stores;

4. The deposit for the business categories of "online games and QQ" and "tourism" is 1 10,000 yuan;

5. When the margin is insufficient, the merchant needs to make up the balance within 15 days. Tmall, which is overdue, will supervise the merchant stores until they are filled.

Extended data:

1. Merchants must pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to Tmall's rules, and to pay liquidated damages to Tmall and consumers according to Tmall's service agreement and related rules when the merchants violate the rules.

2. In order to encourage merchants to improve service quality and expand business scale, Tmall will conditionally return the annual technical service fee to merchants. The return method refers to the two indicators of store rating ("DSR") and annual sales (excluding freight), and the return ratio is 50% and 100%.

References:

Baidu Encyclopedia-Taobao Mall Service Fee