1. Website planning: Educational websites have different plans according to different uses and product segments. The layout planning of the website directly affects the appearance and presentation of the website. Before planning, it emphasizes simplicity and generosity, highlights key points, conforms to users' usage habits, and has reasonable color matching.
Good appearance and content layout directly affect the taste and positioning of a website.
2, website content optimization: website promotion should pay attention to keywords, website site optimization (internal link structure, title positioning, frequency of maintaining keywords, website structure adjustment), external link optimization, generally need to optimize course title, course introduction, course advantages and characteristics.
3. Website promotion: Generally, websites will be promoted through search engines: baidu promotion, 360 promotion, sogou promotion and UC headline promotion. Generally, websites will put brand keywords, website product keywords and industry regional words, emphasizing the importance of seo in educational websites, especially in the peak enrollment season. It is suggested that we must pay attention to the promotion of website search engines. In addition, the website can also be promoted through QQ group, WeChat group, forum promotion and friendly links. , let the intended users of the website accumulate through the community, and then promote the website. You can also attract users to pay attention to the website by doing promotions, activities and some market cooperation.
4. Website revenue: Whether the website can operate well for a long time, cost and profit are very important, and a reasonable input-output ratio is very important. Any website can bring returns, especially economic returns, and bring motivation to continue. Any planning and investment need to consider profit, and all marketing activities need to consider cost.
Finally, I would like to remind you that according to the rapid development of the Internet, the traffic is scattered, and users are scattered to WeChat, live broadcast, Tik Tok, mobile phone, Zhihu and today's headlines. Judging from the current mainstream mode, it is suggested to prepare for omni-channel distribution and transform student flow through multiple platforms. In the process of website promotion, we should also pay attention to the combination of product authenticity and non-false marketing. Word-of-mouth communication is the best way to promote.