The preparatory group of children's channel of Chengdu Radio and TV Station was established in June 2004 +0 1, and began to send pilot signals in February 2005, and officially launched in June 2005. Children's Channel of Chengdu Radio and TV Station is one of the six existing channels of Chengdu TV Station. Its official call sign is "Chengdu TV Children's Channel" and the number is "CDTV-6". Under the leadership of Chengdu Radio and Television Bureau, it adopts the same operating system and mechanism as other channels of this station. Channel positioning is a good partner of children with amusement as the main body and education and service as the two wings. The characteristics of the channel are: "healthy sunshine, cordial and credible, dynamic and colorful".
Cdtv-6 channel has 30 employees, including editor-in-chief, program department and project department. The channel broadcasts 17.5 hours every day from 7: 30 to 0: 00 the next day, and the first broadcast time is about 8 hours. Broadcast signals cover the whole Greater Chengdu area and some surrounding cities through the local optical fiber network.
The children's channel of Chengdu Radio and TV Station has a brand column, which is very appealing among children. Among them, "Uncle Chen Yue Tells Stories" is a daily children's program launched by Chengdu TV's film and television literature and art channel on May 5438+0, 2006, and began to broadcast on Chengdu TV's children's channel on February +0, 2005. This program ranks first in the ratings of similar programs in Chengdu for more than five consecutive years. It is the most influential and appealing children's program in Chengdu and its surrounding areas, and has a certain influence in the country.
On June 1 day, 2005, when it was officially launched, the column "Rongcheng Little Reporter" was mainly composed of DV news produced by small reporters and current political and social news produced by channel reporters themselves. After the broadcast, it aroused strong repercussions among teachers, parents and children workers, and became another brand column of children's channel. The channel will soon launch its own columns, such as "Five Minutes of China Research" and "Ocean Classroom". In addition, the channel also broadcasts a large number of healthy and uplifting children's columns which are deeply loved by children's audiences, such as Baby Paradise, Xiaolong Club, Three Thousand Questions about Blue Cat Naughty, Cartoon School and so on.
This channel divides the time after 20: 30 into "parents' time" according to children's work and rest rules, and arranges columns such as "Sunshine Theater" and "Time Cinema" to broadcast carefully selected TV dramas and excellent classic movies with certain ratings. According to the characteristics of children, it is another major feature of Chengdu Radio and Television Children's Channel to hold various large-scale activities for the society on a regular basis.
The summer camp and winter camp sponsored by the channel every year have rich and diverse themes and are well received by small audiences (such as the patriotic inspirational summer camp in Beijing in 2005); From June to July, 2005, the organization, implementation and planning of the celebration of SOS Children's Village sponsored by this channel were highly praised by the President of the United Nations SOS Children's Village. During the China International Food Tourism Festival in 2005, the channel produced 10 special programs and planned the activity "I am a caring little chef", which received good publicity effect. In 2006, the first National Invitational Tournament of "Ma Xiaotiao" Campus Drama sponsored by this channel was listed as the key project of ideological and moral construction for minors in 2006, which attracted more than ten children's channels from all over the country and had a wide influence. Known as the innovation of ideological and moral construction of minors, and so on.
The Children's Channel of Chengdu Radio and Television Station will continue to give full play to its advantages in planning, organization and publicity, and cooperate with various measures taken by the government and society to strengthen the ideological and moral construction of minors, and continue to launch programs, columns and activities that are popular among children.
Uncle Chen Yue Tells Stories was originally a children's column launched by Chengdu TV's film and television literature and art channel 1 month 1, and began to broadcast on Chengdu TV's children's channel in February 2005 1. It is the main column of children's channel. Since its launch, this program has been ranked first among similar programs in Chengdu for a long time and has held many large-scale social activities. It is the most influential and appealing children's column in Chengdu and its surrounding areas. Since the second half of 2004, this column has been broadcast in Liaoning, Xi, Nanning, Urumqi and other provinces and cities, and it is an influential children's column in China. The host is Chen Yue (Chen Shoujun), a famous children's program host in Chengdu. Broadcast time: 65438+ 08: 20 every day "Uncle Chen Yue Tells Stories: Happy at 6: 30" at 20: 00 every day "Uncle Chen Yue Tells Stories: Wonderful at 8: 00" Moderator: Chen Yue. Note: the average audience rating is 0.5%, the share is 2%, and the highest audience rating is 2. 1%.
The column "Rongcheng Little Reporter" is a children's news documentary program launched by Chengdu TV Children's Channel. The duration of each program is about 10 minutes, and it is broadcast at about 19: 50 every night. The target audience is local children aged 6- 17. The main content of the program is based on the DV material shot by the children themselves. Since the launch of 1 in June, 2005, hundreds of DV contributions have been received from young journalists, which have been edited and broadcast. This column is loved by children and praised by schools and parents. The host is the new host, Sister Shuang Ye. Broadcast time: 65438+ 09: 50-20: 00 every day. Moderator: Shuang Ye. Note: the average audience rating is 0.2%, the share 1%, and the highest audience rating is 0.7%.
Ocean Classroom is a new column launched by Children's Channel on September 1 2006. The target audience is senior primary school students and junior high school students. Rebellion is an important feature of students in this era. The main task of the program is to communicate with them and spread some useful knowledge points in a clever way. The program not only got rid of boring preaching, but also avoided sloppy kitsch. The successful broadcast of this column has made the programs of children's channel cover a wider age group. Broadcast time: every Monday to Saturday night, 19: 30- 19: 45. Moderator: Ocean. Note: the average audience rating is 0.2%, the share is 1%, and the highest audience rating is 1. 1%.
Five Minutes of Chinese Studies was launched by Children's Channel on September, 2006 1. The original intention was to enrich the program form of the channel according to the characteristics of the host. The Chinese studies column is short and pithy, which increases the knowledge of the channel. In addition to the host's performance on the stage, multimedia materials are also used to enrich the picture and attract the audience. Broadcast time: Monday to Saturday night 19: 45- 19: 50 Moderator: Chen Yue. This column often broadcasts reruns, thus enhancing its influence.