Lego has no franchise. At present, Lego adopts the model of direct store+product agent, that is, it becomes the agent or distributor of Lego toys and sells them by opening its own toy store.

Lego, founded in 1932, is located in Denmark. As of 202 1, Lego has a history of 89 years, which can be traced back to its gold-lettered signboard Lego. The trademark "Lego" has been used since 1932, and its language comes from the Danish word "LEgGOdt", which means "playwell". This name soon became synonymous with high-quality toys produced by Lego in Babylonian toy factory.