Today's Want Want Group is still in full swing and elegant in the market.
Every time I go to the supermarket, I can see many children choosing Wangzai milk on the shelf. When we plug in a straw and suck the first sip of Wangzai's milk, our happiness is beyond words.
Who founded the famous Want Want Group? It all started with the founder Cai Yanming.
Cai Yanming was born into a wealthy family in Taiwan Province and lived a luxurious life since childhood.
Moreover, when he was a child, he was ignorant and didn't like reading. He plays outside with a group of brothers every day. Being naughty, I was expelled from school in my sophomore year.
He didn't lose heart after being fired. Since then, he has embarked on the road of entrepreneurship. He asked his father for a start-up fund of 654.38 billion yuan.
Due to lack of age and experience, after a bitter commercial war, several investments were defeated, and the start-up capital of 6,543.8 billion yuan also hit Shui Piao hard.
However, Cai Yanming has a good attitude. He thinks that previous failures are only due to lack of experience.
But I also realize that my current talent is not enough to support my ambition, so I plan to go to Japan to study and enrich myself.
Men's growth often lies in repeated failures, and the real growth is only their own awakening, want to do one thing, do one thing well.
His father also supports his idea of studying. In his father's view, his son's failure in business is nothing. Starting over is a big deal. The key is to gain something and have a heart that never gives up. The theory of gain and loss is not instantaneous.
Compared with the growth of the son, the loss of funds is secondary. It must be said that on the road of starting a business, rich children have higher fault tolerance rate and more choices.
After arriving in Japan, he lived there for a long time and was deeply impressed by the manufacturing technology of rice fruit there.
After returning home, he left the company to Cai Yanming for management because his father was ill. This company is called Yilan Food, the predecessor of Want Want Group.
At first, Yilan Food was only engaged in food processing and export, and it was not until Cai Yanming took over that the company began to transform.
At that time, he found that a lot of rice in Taiwan Province Province was overproduced, and it was difficult to sell even at a low price. At this moment, Cai Yanming had a good idea. Since there is so much rice, why not make it all into rice fruit food?
Subsequently, Yilan Food began to buy rice from Taiwan Province Rural Commercial Bank, and planned to make it into snack food and then sell it in the form of snacks.
After some market research and product development, Cai Yanming produced a biscuit named "Want Want Xianbei", which was very popular once it was launched in the market, and many children in Taiwan Province especially liked this biscuit.
Cai Yanming saw the opportunity to expand the production scale of rice fruit food, and won the children's love with its magical advertisements. Yilan Food, together with Wangwang Xianbei, occupied 95% of the snack market in Taiwan Province Province, but Cai Yanming was not satisfied at this time, and he wanted to expand his business to the north.
Only by deeply understanding the market demand can we grasp the market opportunities. Cai Yanming is well aware of this. Every successful entrepreneur must conduct a lot of market research and demand analysis before making a decision, so as to seize the market outlet and make an open layout for the expansion of the enterprise.
At this time, he set his sights on the mainland and changed his name to Yilan Food Want Want Group.
After a long period of observation, he chose Hunan as the first province to take root in the mainland, and the location was set in Wangcheng County, a suburb of Changsha. At that time, many people felt that there was something wrong with the location of Cai Yanming. After all, the Pearl River Delta was the most suitable place to invest and build factories.
However, Cai Yanming still insists on choosing Wangcheng County. In his view, this is a grain-producing area with abundant rice reserves, and the cost of raw materials from transportation to processing is very low, which is especially suitable for entrepreneurs who have just come to the mainland to invest and build factories.
In addition, the word "Wang" in Wangcheng County is similar to the word "Wang" in Want Want Group, which further strengthens Cai Yanming's determination to build a factory in Wangcheng.
In addition, the Changsha municipal government at that time also gave very good preferential policies. Just after the factory was built, Want Want Group received an order from Hunan Province.
After selling fire in Hunan, witty Cai Yanming decided to distribute this kind of food to Changsha, Guangzhou, Nanjing and other cities for free in order to better publicize Wangwang Xianbei.
When the citizens tasted this biscuit for the first time, they all said that it tasted good, and the more they ate it, the more they wanted to eat it, especially for primary and secondary school students.
This propaganda technique has received good feedback, and orders from all over the country have poured in. Want Want Group took this opportunity to expand production and laid a solid foundation in the national food industry.
Since then, Cai Yanming has made persistent efforts to promote Wangwang Xianbei overseas, such as Singapore and other countries.
Cai Yanming's propaganda technique has successfully opened the national market, and many businessmen have invested in Want Want Group after seeing that Want Want Xianbei is so popular.
While attracting investment, Cai Yanming also started a price war, which made Want Want Group firmly take the top spot in the snack market, with a market share as high as 60%.
In addition to the food industry, Want Want Group has also entered the medical field, such as Want Want Hospital. Now you can still see Wangwang Hospital in first-and second-tier cities across the country, which was established as early as 20 years ago.
Maybe you will think that Want Want Group is too different from the hospital. After all, one sells candy and the other saves lives. Can it be the same? But the reality is so amazing. Although you see the word "Want Want" written on the upper floor of the hospital, it does not affect its medical level. After all, its strength is still there.
Since then, Want Want Group has established Want Want Hotels and Want Want Nursing Homes all over the country, which can provide you with one-stop service while cooking.
According to Want Want Group's 2020 financial report, the revenue in 2020 will reach 22 billion. Excluding production costs and publicity expenses, Want Want Group made a net profit of 4 billion.
At the same time, the value of Cai Yanming began to soar. In 2005, with its huge sales capacity, Want Want Group made a profit of 1. 1 billion dollars.
Because of frequent business trips outside, Cai Yanming's demand for transportation has begun to be different. After all, he is the big boss. In order to highlight his identity, he began to have plans to buy a plane.
Then he spent NT$ 850 million to buy his first plane, which was Gulfstream private jet. When the plane was delivered to Cai Yanming, he also modified it and printed the logo of Wang Zi on it.
In addition, the fuselage adopts the red background of Want Want, which directly becomes a small red machine.
Cai Yanming owned his own plane for the first time, and became the focus of attention for a while. When talking about business, his voice became louder. In the following 10 years, he opened numerous branches of Want Want Group all over the world.
With the experience of buying a plane for the first time, Cai Yanming lost control on this road. A plane was far from satisfying Cai Yanming's wish, so he bought two luxury private jets.
One of them is a commercial Airbus, valued at 85.8 million US dollars. Before that, he also bought an A 318-112 (CJ) Elite. Compared with the first little red plane, these two planes are faster and have more luxurious interior decoration.
Not only that, he also bought various other means of transportation, the most expensive of which was over 90 million dollars.
Many people will pursue psychological and physical happiness after they have wealth, and Cai Yanming is no exception. According to news reports, Cai Yanming's early private life was very chaotic, and his family members were also complicated.
There are seven women around him, and they have given birth to nine children. This news has received a positive response from Cai Yanming himself.
Although none of these women registered with him for marriage, he knew all the children related to him.
I have to say that Cai Yanming has done a good job in knowing his children, and he is aggressive. Unlike some people, he just wants to have fun, but when he needs to admit it afterwards, he becomes a coward.
It is understood that he spent 4 billion yuan to build a luxury villa, where his seven women and nine children lived. The first floor is a restaurant and entertainment facilities, and every woman lives on the first floor above the third floor. And under his coordination, there was no dog blood incident in the TV series.
Of course, we have no right to interfere with the rich's pursuit of three wives and four concubines, but such an approach may set bad values for contemporary young people.
After all, feudal society has been extinct for many years, and the influence of this practice is harmful.
Of course, although there are many children in Cai Yanming, Cai Yanming has never been vague about their education. He has planned the future development path for the children so that they can take over their own careers in the future.
Moreover, he also made a clear explanation of the division of property, and every child will be assigned a part of the property, which is reasonable and well-founded.
Looking back on Cai Yanming's entrepreneurial history, it can be said that it is magnificent. It took over the industry left by its father at a young age, successfully transformed, became bigger and stronger, and expanded its business to China provinces and even the whole world.
Although his private life has been criticized, it does not affect his strict education and living arrangements for his children. Most of his children have now entered the family business and realized their value in his father's business edition.