After entering the post-epidemic era, the popularity of online education in China has improved, and the online live teaching form of online quality education track has reached 35% on 202 1. Although the proportion of offline teaching is still low, live broadcast is the mainstream of online teaching.
1V 1 small class is the main class type of webcasting, which is half the sum of the other two classes. According to the research of Chinese Academy of Sciences, taking a 25-minute course as an example, the course 1V 1 is more interactive, and the interactive duration can reach 12 minutes, and nearly half of the time students are outputting independently. Interaction is closely related to the learning effect of the course, and the learning effect of the course with strong interaction is better.
The live broadcast of short video platform content has achieved remarkable results.
With the continuous innovation and development of short video platforms, live courses and other forms, the acceptance of live courses and contents of online quality education in China has been continuously improved. Specifically, taking the Tik Tok platform as an example, the number of live broadcasts increased by 24% in the first quarter of 20021and the number of people watching live broadcasts increased by 175% year-on-year. The strong interactivity of live courses/content is one of the sought-after factors.
Specifically, from the first quarter of 2020 to 202 1 first quarter, the number of talent live broadcasts increased by 1 13.3%, and the proportion of talent live broadcasts in all quality education live broadcasts increased from 24% to 4 1% in the same period. In the first quarter of 20021,corporate live broadcast increased by 49.3% year-on-year, which was less than that of Daren.
On the whole, the course/content live broadcast has become the mainstream form of online quality education track, and the course type of 1V 1 is more interactive and more popular with users. In addition, with the superposition of high-quality quality education content live broadcast on the short video platform, online quality education covers users' active and passive information receiving channels from professional courses to high-quality content output.
The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Online Education Industry in China by Forward-looking Industry Research Institute.