Get rid of the "iron rice bowl" and become attached to the Internet.
From selling software to testing mobile phone animation
Time is back to 1988. After graduating from Li Xinyu University at the age of 23, he was assigned to Hunan Electric Power Bureau with a monthly income of several thousand yuan.
Although the job is stable and the salary is good, the working days of the power bureau are relatively monotonous. What saddens Li Xinyu even more is that the power system at that time did not have a deep understanding of computers. A set of more than 500 thousand substation computer supporting equipment has been newly added by the unit, but it has been shelved for a long time. Everyone would rather operate by hand than use a computer.
This made Li Xinyu very upset. "I want to change a lifestyle with more enthusiasm for struggle, and I don't want to be able to clearly see my 60-year-old appearance when I am young."
So, Li Xinyu came up with the idea of going to sea.
This crazy idea surprised the people around him. Parents who are ordinary workers in state-owned enterprises in Changsha think that their son is unreasonable, and many friends also advise him to keep this "iron rice bowl" to ensure drought and flood.
But Li Xinyu insists that the so-called "iron rice bowl" is not to eat in one place all one's life, but to eat in all places all one's life. As a result, Li Xinyu began his first "transformation" in his career.
1In the early summer of 996, Li Xinyu aimed at the IT industry that was not widely known at that time, and established Talkweb (later added with Chinese name "Wei Tuo") in Changsha, which means "talking network". "From the English name at that time, it was doomed that the company would become attached to the Internet." Li Xinyu said.
At first, Wei Tuo only relied on software development and sales to make a profit.
With the increasing competition in the software industry, the development of enterprises began to encounter bottlenecks. During this period, the huge Japanese animation industry, which is transforming from traditional media to new media, has greatly shocked and inspired Li Xinyu. "Change must be made!" Li Xinyu realized that the most influential animation enterprises and resources in China were gathered in Hunan at that time, and developing new media animation would be the future development direction of animation in China.
He thought of a brand-new animation development model, that is, using the platform to attract content providers and distributors, thus forming a complete mobile animation industry chain.
Since 2003, Wei Tuo has taken the lead in exploring new formats of mobile phone animation in China, and hosted the domestic original mobile phone animation game competition, helping Hunan to enjoy the reputation of "Animation Hunan Army".
In July 2008, Wei Tuo was successfully listed on the SME board in Shenzhen, and was praised by the industry as "the first mobile phone animation in China".
With the financial support of the capital market, Wei Tuo accelerated the development in the field of mobile animation, built the largest mobile animation support platform in China at that time-Mocha Animation Network, and formed a mobile animation industry chain integrating content providers, platform service providers and operators.
Wei Tuo has also successfully ranked among the top 30 national cultural enterprises, 18 national key animation enterprises and the top ten most influential national cultural industry demonstration bases.
The total number of mobile education users has exceeded 7 million.
Business covers Hunan, Guangdong and other 15 provinces.
20 1 1, Wei Tuo's "mobile phone animation" business has become a minor celebrity. However, Li Xinyu foresightedly realized that the whole Internet industry is still facing the trouble of transformation and upgrading. "Some e-commerce and group buying websites that were very popular at that time closed down in batches." Li Xinyu believes that under the background of the life-and-death struggle between the IT industry and the Internet industry, the mobile Internet will surely emerge as a new force. So Wei Tuo once again "changed" and completely transformed the mobile Internet.
Li Xinyu transformed the company with mobile Internet thinking: shifting its main business to mobile games and mobile education; Bring more than 30 key talents from Baidu, Tencent and other enterprises back to Changsha to transform the company's genes; More than 20 middle and high-level students were sent to well-known business schools for further study, and at the same time, the docking with the domestic and foreign mobile Internet industry was strengthened. ...
At present, Wei Tuo's mobile game business has achieved an all-round layout of independent research and development, agency distribution and investment mergers and acquisitions: it has its own R&D team in Beijing, Shanghai and Changsha, and has established subsidiaries in Hong Kong and South Korea; Independent research and development of China's first 3D card strategy mobile game "The History of the Three Kingdoms"; The research and development of "Crazy Magee" by Hunan Satellite TV created a three-dimensional interactive mode from mobile phone screen to live scene. Successfully operated a number of foreign boutique mobile games such as Plants vs Zombies 2 and Angry Birds; Increase the layout of overseas game industry and invest in CAH, an American game concept design and art service company. ...
At the end of 20 13, Wei Tuo's mobile game revenue soared to 200 million yuan. The proportion of mobile game revenue in the company's total revenue jumped from 1% in 20 12 years to 2 1% in 20 13 years.
At the same time, Wei Tuo's traditional advantage industry, mobile education, continues to exert its strength. Its business has covered Hunan, Guangdong and other 15 provinces, with more than 7 million users and 10000 schools.
Facing the future, what "changes" will Li Xinyu have? A native of Changsha gave the answer: "Actively bring in, but also boldly' go out'." Li Xinyu said that Wei Tuo Information will globalize its game business in the future and make efforts to bring China's games overseas.
At present, Wei Tuo is taking the 150 mu park under construction as the carrier, focusing on developing software platforms, application development and services in the field of mobile internet, such as mobile animation games, mobile education, mobile video and mobile wearable devices. And build the largest mobile Internet creative "DreamWorks" in central China in Changsha, making Changsha the "fifth city" of cmnet's entrepreneurship after Beijing, Shanghai, Shenzhen and Chengdu.
Although mobile games are hot, the market is limited after all.
Education service is the right arm of transformation and upgrading.
Li Xinyu not only dabbled in mobile games, but also dabbled in educational services.
20 13 annual report shows that the company achieved double growth in revenue and net profit throughout the year, mainly due to the strength of the company's mobile game business and the steady growth of its mobile education business. According to the annual report, the revenue of mobile games and mobile education business reached1.1.20 billion yuan and 1.98 billion yuan respectively, and the proportion of revenue increased to 55.52%. Mobile game revenue surged by 3354.57% year-on-year.
In Li Xinyu's view, although mobile games are popular and the market has a ceiling, education does not exist. "Everyone has children, but educating children costs 1 0,000 yuan, and you may spend it." .
"Mobile education focuses on channel resources, and an industry leader with perfect channels like Wei Tuo Information will gain more market space in the future." Chen outspoken, a securities researcher, is optimistic about information. According to reports, Wei Tuo Education will build the largest educational information platform in China and launch a "cloud" service for smart education. Different from the mode of New Oriental Education expanding from offline to online, Wei Tuo Education has more channel advantages by integrating online famous school resources and offline physical training and education through "cloud" platforms, such as school newsletter.
At present, Wei Tuo Information has set up 20 branch training schools in Hunan and Guangdong, and formed core products such as English training and Chinese writing. The reporter calculated an account. With the help of the "cloud" platform, if 10% of the existing 7 million users are converted into offline education users, Wei Tuo education will increase its income by more than1200 million yuan per year at the current average cost of 2,000 yuan per person/year.
"We gain high-end educational resources by cooperating with prestigious schools and add value to our mobile educational products." Qi Long, information director of Wei Tuo, said: "The company plans to make Wei Tuo education entity training a leading brand in Hunan education and training in two to three years and expand it to the whole country."
The reporter learned that at present, Wei Tuo Education has cooperated with Changjun Middle School, which is the first of the "four famous schools" in Hunan Province, to build a mobile education platform for Wei Tuo Education in Changjun, becoming the designated training institution of its online school, and classroom teaching can be carried out simultaneously.
At the same time, Wei Tuo Information also actively expands physical training schools to provide personalized one-on-one services. With the resources of national famous schools and extensive channels, Wei Tuo has a considerable profit margin for education. "We are facing the 500 billion education market in China, which is a rigid demand." Li Xinyu, founder of Wei Tuo Information, said.
According to the data of the National Bureau of Statistics, the number of school-age students surfing the Internet in China is stable at 206-208 million. According to the data of educational institutions, the average monthly expenditure of middle-class families in China is 599 yuan. According to this estimate, China spends at least several hundred billion yuan on education every year, which is a typical blue ocean market.