I. Market Demand Due to the shortage and uneven distribution of educational resources within the system, people often invest in themselves and their families through extra education and training, hoping to get a better study, work and life in the future. The strong expectation of users for a better tomorrow has triggered the prosperity of the education and training industry (online and offline), and it also reflects that the channels for the rise of social classes are relatively smooth, and most people have hope for the future.

Second, the users of user-oriented online education and training are mainly parents and adults (mainly post-90 s). Many of these users have received college education or above, and their acceptance of the Internet is relatively high, their economic conditions are at the upper-middle level, and their parents' educational concepts are relatively scientific and advanced. Mainstream parents expect their children to strike a balance between happy growth and learning progress. Parents think that children's normal study life is far from enough, and extra study and education are necessary, especially in English.

The higher acceptance of the Internet determines that parents' attitude towards advertisements is relatively open, and even some parents take the initiative to browse related advertisements, which is more obvious in first-tier cities with better quality of extracurricular tutoring, while second-tier, third-tier and below cities pay more attention to online training.

With a good economic foundation, I have the ability to enroll my children in classes. At the same time, I have more choices, and I can choose teachers and institutions with good reputation.

1, educational institutions will become popular, mainly because of which online and offline teaching and training institutions can be combined. For example, it was originally an offline K 12 institution in a certain area, and later it was successfully transformed to online. However, some institutions, such as dance, taekwondo, piano and fine arts, can't transfer to the internet, so they can only take online classes as a channel supplement, and it's hard to get popular later ~ ~

Everything you teach will be on fire, but nothing you teach can be on fire. The key is to look at your resource reserve, human resource reserve, curriculum reserve and so on. I have five clients who have started online transformation. They are makeup training and dance training. I have been training for a long time. Programming training, art training, these are beneficial supplements to online as offline ~ ~

3. Now there will be more live broadcast platforms, live broadcast software and live broadcast auxiliary tools ~ ~