Identity, corporate culture is an ideological value, a long-term and stable cultural concept, historical tradition and unique management spirit and style, including an enterprise's unique guiding ideology, development strategy, management concept, values, ethics, customs and habits. The importance of corporate culture to the survival and development of enterprises mainly lies in that it defines the ultimate reason (mission), goal (vision) and core value elements (values) for the survival and development of enterprises.

Corporate culture is the integration of ignorance and spiritual culture in enterprises, the combination of software and hardware in enterprise management, and the concrete reflection of various spiritual phenomena with material as the carrier. It is very important for enterprises to strengthen the construction of their own culture if they want to be invincible in the future competition.