Palme d 'Or is the largest travel agency software supplier and service provider in China, and its business process reengineering system (BPR) is the first in China. Under the guidance of foreign advanced theories, the system is developed by applying modern information technology and combining many years of rich experience in travel agency management, which is the first in the information management of travel agencies in China. On this basis, Palme d 'Or first launched the "4B+2C" travel agency e-commerce platform (B2B distribution platform, B2C business website, BPR business process, BSC performance appraisal, CRM customer relationship management and Call-Center call center), which greatly improved the management efficiency of tourism enterprises.
"Golden Palm" software products not only occupy the first place in the travel agency industry in China (47% of the top 100 travel agencies in China have users, among which China Travel Agency Co., Ltd. ranks first among the top 100 travel agencies, and Shanghai Jinjiang, Hong Kong China Travel Service International, Shanghai Airlines International, Guangdong China Travel Service, China Women and other large tourism groups), but also are the first choice platform for educational software in tourism colleges at all levels in China (Nankai University and Xiamen University account for 32% of the national universities). Since 2008, Palme d 'Or has built a series of dynamic team information management software for tourism bureaus, which provides advanced technologies and means for tourism bureaus at all levels to supervise the tourism market within their jurisdiction. At present, the technology and application effect of this system are second to none in China.