Make a more reasonable strategy and plan for future development. Through the participation of external evaluation structure, cD company can compare its own operating conditions and competitiveness with the benchmarks of the same industry, understand its position and advantages and disadvantages in the market, find and improve its own shortcomings, formulate more reasonable future development strategies and plans, and improve its operating efficiency and profitability. External evaluation structure refers to the evaluation service of operating status and financial status provided by independent third-party institutions or professional evaluation companies.