The main functions of the scrm (Social Customer Relationship Management) marketing system are as follows:
1. Social media monitoring: monitor the brand reputation of major social media platforms in real time, and find and respond to negative news and comments in time.
2. Social media management: support centralized management of multi-platform social media accounts, including account maintenance, content publishing, fan interaction, etc.
3.CRM customer management: integrate user data from all channels, effectively manage customer portraits and maintenance, customer classification analysis and preferential promotion.
4. Personalized marketing: Through data analysis and personalized recommendation algorithm, accurately push users and improve marketing effect.
5. Data analysis: make clear statistics and analysis of various data to help enterprises better understand the market and user needs and optimize marketing strategies.
6. Marketing automation: by setting tasks and trigger conditions, marketing activities are automatically managed to improve efficiency and effectiveness.
7. Mobile support: support mobile access and management, and master brand reputation and marketing situation anytime and anywhere.
8. Unified data platform: integrate various data sources, including social media, websites and apps. To realize the integrated management and maintenance of data.
9. Multi-user sharing: support multi-person collaboration, facilitate communication and collaboration between teams, and improve work efficiency.
10. customer service: provide various customer service methods, including online customer service and self-service, to improve customer satisfaction and reputation.
The traditional CRM system can only provide basic consumption data and update of consumption situation, send some information by telephone, SMS and email, and track records after sale. SCRM system can better understand customers' needs and feedback through social media interaction and communication, and provide customers with more personalized service and marketing. SCRM system can integrate and summarize customer data of different platforms in real time, avoid repeated entry of customer information, portrait customers, customize exclusive labels for customers, and make customers unique.
SCRM system needs to be used in conjunction with CRM system, bringing the omni-channel customers of the enterprise to SCRM for unified incubation, cultivating customers through marketing automation, and then pushing mature customer leads to sales for follow-up. In this process, enterprises need to buy at least two systems, one is SCRM, the other is CRM, the other is marketing department and the other is sales department, and they also need to integrate the data of the two systems. SCRM system is dedicated to the marketing department, and its core is omni-channel customer collection and customer training. Interested in learning more about the search for Yingke Cloud scrm.
1 1. Social media advertising management: support social media advertising management, including advertising, optimization and monitoring. , improve the effect of advertising.
12. Crisis public relations management: manage and coordinate emergencies and crises, formulate timely response measures, and reduce the impact of crises on brands.
13. event marketing management: support event planning, execution and monitoring, help enterprises to conduct event marketing, and improve brand awareness and loyalty.
14. social media analysis: analyze social media data, including user behavior and trend analysis, to help enterprises understand user needs and make reasonable marketing decisions.
15. Social media collaboration: Support team collaboration and communication, realize effective collaboration between different departments or positions, and improve work efficiency and quality.
16. customer satisfaction survey and monitoring: through customer satisfaction survey and monitoring, we can grasp customer feedback and demand in time and improve customer satisfaction and brand loyalty.
17. Social media education and training: provide basic knowledge, skills and practical guidance of social media marketing to help employees improve their social media marketing ability.
18. brand word-of-mouth management: through social media word-of-mouth management, ensure brand image and improve brand loyalty and popularity.
19. Multi-channel marketing: integrate various marketing channels, such as social media, e-commerce platforms and offline stores. To achieve omni-channel coverage and management of marketing.
20. Social media supervision and compliance: Follow relevant national and industry regulations, ensure marketing activities are legal and compliant, and maintain brand reputation and image.