location

First, where are the students? My suggestion is that no matter where the traffic is introduced, it will eventually fall to the teacher's WeChat friends or WeChat groups, at least in the official WeChat account. Wechat is the ecology with the highest conversion rate, the highest trust and the lowest exposure cost, that is, the total cost is the lowest, and the secondary sales are basically zero cost;

Secondly, your online school can be directly linked to the official WeChat account. Your official WeChat account is your brand and the place where students land. All functions depend on the official WeChat account;

Operating tool

Since it is an online school, there are many teaching tools to choose from. There are many third-party tools that can bind the official WeChat account. For example, if you want to record a live course, you can use a tool like Goose Pass. If you want to do live or interactive live broadcast, you can start a class with this tool. If you want to punch in, you can use a tool like punch in, which can bind your official WeChat account, that is, all users are users of your official WeChat account, and you can keep multiple products.

In combination with your photography industry, I personally suggest that you start classes with Tintin. On the one hand, they have recorded and broadcast, on the other hand, his live broadcast and interactive live broadcast are more suitable for the photography industry, and support multiple cameras and windows, so that you can express PPT, such as how your camera works, which will be more flexible. At the same time, students can raise their hands to ask questions with audio and video, and answer them at any time, which is better than words.

In addition to teaching tools, online schools also have promotional tools, and there are many more, such as wetool tools, into the group treasure. It depends on your scale and operation strategy. For online schools, most teaching tools have their own promotion tools, but they may not be as vertical and functional as those.

manipulative skill

This is more complicated. There is a set of models that we have explored ourselves. You can refer to it Drainage-free courses-circle of friends (community)-transformation-paid courses-service-word of mouth (sharing) communication. This drainage can be paid or free. How to drain is another big problem, such as short videos, self-media, search engines, communities and so on. We use it.