Za brand was founded by Shiseido (Tokyo) and Zhuoduozi (new york). Shiseido is a famous cosmetics brand in Japan. As a best-selling sub-brand of Shiseido in Japan, Za Jirui's diversified products are deeply loved by users because of their quickness, effectiveness, safety and reliability, and simple steps.

Shiseido is a famous cosmetics brand in Japan. The name comes from China's Book of Changes, which says, "Everything is born." The significance of Shiseido is to breed new life and create new value. "Being the best, everything is born" means "praising the virtue of the earth, which breeds new life and creates new value." This name is a reflection of Shiseido's corporate image, which combines oriental aesthetics and consciousness with western technology and business practice, combines advanced technology with traditional ideas, and interprets implicit oriental culture with western culture.

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Shiseido's brands include Time Glass Imperial Mining (luxury anti-aging), Baiyou (anti-aging), Li Pan Charming Color (anti-aging), Yue Wei (anti-aging), Whitening Beauty (whitening), Hydrating Beauty (moisturizing), Piaoerlisi (oil control), Xinqingxia (sun protection), Anre Sand (sun protection) and BodyCreator. Shiseido Cosmetics Store started in 2004 and is responsible for signing and selling the channels of Shiseido Cosmetics Store nationwide. In addition to Shiseido imported cosmetics, there are Shiseido domestic cosmetics, covering all-round products from skin care series, make-up series, men's series to nursing series.

Reference link: Baidu encyclopedia ZA