YY established the online education division, launched 100 education brands, and invested100 billion yuan in online education. It should be pointed out that YY did not enter the education field just now. In fact, it is already a huge online education platform. His current trend is not new, but he is not satisfied with his past achievements. He has begun to grab the giant's market and eat the fattest meat. The way they adopt is subversive: 2. Users who complete their studies are subsidized per person 100 yuan.
What about these companies? For a long time in the past, the education and training industry was so easy to make money. By finding 1 teacher, choosing 1 classroom, posting 1 batch of advertisements and collecting 1 child tickets, it has been happy for nearly 20 years. In these 20 years, their profits are extremely rich. They are too enterprising, too complacent and have no motivation to change, but what they don't notice is that users have changed, learning methods have changed, and the environment and background have changed. Although they talk about keeping pace with the times, they really have no motivation or heavy burdens, and they always emphasize the particularity of the industry and keep their eyes on competitors in the industry.
In fact, their grave diggers are all outside the industry. Li Xueling, the founder of YY, put it this way: "We can do online education because we don't understand education. So we can use the thinking of the Internet to subvert, create and do online education.
In the gathering era, a large number of famous teachers will be introduced to provide students with a wide range of free models. Li Xueling believes that under the traditional educational institution system, 30% of the income is distributed to teachers, and the rest has to pay offline costs and return profits to cope with fierce market competition, while 100 education will distribute most of the income to teachers, even 100%, so YY will lose money and earn money. What's the plan? It seems that YY is the biggest loser. She posted money to attract students, but she didn't get the money. What's the plan?
Moreover, it will also invest 1 100 million yuan in tools, platform improvement, drainage, enrollment and subsidies. In fact, YY focuses on occupations, K 12, adults, interests and other fields. And the access mode is a typical Internet mode-free+subsidy. What is the specific situation of YY? Perhaps, as an industry practitioner lamented: "The amount of subsidies will boost the potential energy, and big data will gain something in the later stage." Perhaps this 1 100 million investment in education industry is just a "bait" for YY. What will happen in this case: 1, the basic learning needs of users are free; 2. Flexible learning methods and balanced resources; 3. The teacher ran to a place with more money; Li, they choose soft persimmons.
There is no such thing as a free lunch? But why do there seem to be so many free products at present? This is the magic of the internet: wool is on dogs, which is an upgraded version of selling dog meat by hanging sheep's head. In other words, internet companies are wool on dogs, and the traditional industry is to sell dog meat by hanging sheep's heads.
For example, in the anti-virus industry, after 360 entered, those anti-virus manufacturers whose annual income exceeded 100 million immediately closed down. But is 360 a living Lei Feng? After attracting users with anti-virus for free, he made money with other value-added services. What is the model of Internet companies? Attack your business model with free and better services, then attract users and traffic, and then make money through value-added or other means.
As Zhou said, the Internet economy is a free economy, and free is the best marketing method. You don't need to spend a lot of advertising to promote it, so it's easier to gain word of mouth. Free is also an effective means of competition. Because you can have such good software without spending a penny, the user base of competitors is rapidly losing, the income is rapidly shrinking, and the team will face disintegration. Have the courage of self-revolution. It is better to change your life than to maintain the status quo and wait for others to revolutionize. If self-revolution, it is possible to break a path. If you wait to be revolutionized, the result will be miserable.
Like a game. There is a rule that 5%- 10%-85%, that is, 85% users don't have to pay, 10% users pay a small amount of fees (20%), and 5% users pay a large amount of fees (80%), which is enough.
To sum up:
1, enterprises in traditional industries, you should pay attention. These guys on the internet are already knocking at the door. You should use internet thinking on the basis of the original advantages, that is, 1, wool is on dogs; 2. Learn to eat soft rice.
2. Internet upstart, don't be easy to subvert. Subversion is the highest cost, and the future is cross-border and integration. This is the best way for you to get into the blood of China's economy faster, because the chemical effect of the integration of tradition and emerging will be more imaginative than your simple development.