The carrier of corporate culture is the representation of corporate culture, which is reflected from the structure of corporate culture and spiritual culture, embodied in institutional culture, behavioral culture, material culture and so on.

There are many carriers of corporate culture, which can be roughly divided into two categories: the carrier of corporate internal culture and the carrier of corporate external culture.

Internal corporate culture carrier Internal corporate culture carrier is mainly the carrier of all kinds of corporate culture for employees' corporate culture publicity and education, which can be divided into material culture carrier and behavior culture carrier.

Material and cultural carriers include: corporate culture rooms, clubs, libraries, corporate publications, corporate websites, corporate uniforms, corporate billboards, corporate propaganda slogans, etc.

The carriers of behavioral culture include: cultural and sports activities, literary evenings, training, commendation meetings, staff salons, president reception days, various associations and seminars organized within enterprises, etc.

The external corporate culture carrier is the corporate culture carrier to publicize corporate image and word of mouth to the external public. For example, CI image innovation press conference, new product launch conference, corporate sponsorship activities, corporate public service advertisements, writing news reports, providing research results to professional institutions, organizing or participating in social welfare activities, participating in industry exhibitions, receiving the public and study groups to visit enterprises, etc.

Corporate culture construction is a long-term task, which can be built from the above two aspects and gradually improved.