Logo is the carrier of enterprise information, which is expressed in a simple and clear form by using unique artistic language. Different corporate cultures determine the display form of logo. Therefore, the forms of logo design are also diversified. There are three common forms of logo design: figurative graphic logo, abstract graphic logo and font logo. Let's have a look.

1, visual graphic symbol

This is very common in brand design. Concrete can express specific meanings, and has the advantages of easy identification, easy memory, fun and convenient language transmission. Dealing with and changing objectively existing foods, such as animals, plants and the environment. Give people the most intuitive feeling. Figurative graphics can better express the cultural concept of a company, and make people know the industry to which the brand belongs at a glance.

2. Abstract graphic signs

Abstract graphic signs are more suitable for brand design of diversified enterprises. In the process of logo design, if the font or figurative expression ability is limited or the symbolic scope is narrow, and its spirit and cultural concept can not be well expressed, then abstract graphics with symbolic significance can be chosen to express it. Abstract graphic signs can give people a broad and free feeling, leave a rich imagination space, and help enrich the artistic expression of signs. For some scientific and technological enterprises that cannot be expressed by concrete graphics, the use of symbolic visual images will better reflect the characteristics of enterprises than the use of concrete images, giving people association and thought-provoking. The logo modeling of abstract graphics has the characteristics of exaggeration and symbolism. Simple geometric figures such as points, lines and surfaces can directly or indirectly express the connotation and cultural background of enterprises or products.

3, font logo

Font logo is a common brand design with high recognition. Font logo is not only the carrier of corporate culture information, but also a special symbol of corporate visual image recognition. Generally speaking, some existing fonts are scattered, reorganized and distorted to redesign fonts. It can be the initials of the brand name, or it can be the text that embodies the essence of the brand. The font logo is not restrictive, and it is more suitable for those diversified brand enterprises.

Like a signal, an excellent sign is easy to remember, recognize and appreciate. No matter whether the logo uses graphics or just plain text, an excellent logo has its specific influence and attracts much attention. It is a good media that can quickly let the social audience associate logo with a company.