Drainage-water storage-living water-fish culture-fish culture drainage: (from public domain and existing brand traffic resources to private domain traffic pool) water storage: (to retain users by different means) living water: (to reach users in the whole link and activate traffic through operation) fish culture: (to turn users into members and weak relationships into strong relationships) to raise big fish: (to maximize customer value and screen super users)
Channel to realize traffic operation: 1. Community management system services.
2. Self-media matrix construction, official micro, official blog
3. Regular offline resource docking salon The first type, shopping assistant, is usually suitable for sales, department stores, cabinets, etc. The second type, topic expert, is suitable for consumer groups with obvious characteristics. This group has the characteristics of common needs and high group will, such as "professionalism/lifestyle".
4. Industry resource replacement, WeChat official account promotion private partner, usually suitable for luxury goods or education and fitness industry with very high unit price. Loyal customers have high value, high privacy and high personalized requirements. Personal number is used to precipitate users, strengthen relationships and deeply transform grass; Wechat group is used to divide users for management and promote interaction; Applets can graft products and carry users fission.
5. Joint community/channel resources of Qianzanshang Alliance
6. Market information flow advertisement recommendation (Tik Tok, Guangdiantong, baidu promotion, 360 advertisement, iQiyi advertisement, etc.). ) is launched through data calculation, and brands can find relatively accurate user groups according to regions and attributes to attract them to become fans. Brands can pay for star live broadcast, turn star traffic into their own traffic, and of course, they can also pay for traffic from the platform.
7.KOL, big V cooperation, vertical industry resource cooperation
8. Theme salon training transformation, resource docking
9. Praise the supplier market.